Syndicating Links for Search Engine Optimization

adviatech — Tue, 20 Oct 2009 12:36:26 -0500

To get to the first page of Google and other search engines, you
need links to your website. That is to say, you know other websites to
link to yours without you linking back to them. By now, most people
looking into search engine optimization have heard that.

What is the best way to do that? Content and syndication. When an
article is written about your company and posted into blogs that
syndicate into Google Blog Search, article directories, how-to’s, etc,
then it becomes available for the public to use.

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Enhance Your Insurance Marketing with a Call to Action

adviatech — Tue, 20 Oct 2009 12:35:46 -0500

When you have traffic on your insurance website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional insurance website with inbound links,
and your website appears on the first page of search results, then it
is time convert traffic to new policies.

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Your Law Firm Marketing Needs a Call to Action

adviatech — Tue, 20 Oct 2009 12:34:33 -0500

When you have traffic on your law firm’s website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional website with inbound links, and your
website appears on the first page, then it is time convert traffic to
new cases.

IncBizNet at Large

Immediate Traffic from Online Law Firm Marketing

adviatech — Thu, 08 Oct 2009 12:43:45 -0500

Unlike other legal marketing
and search engine optimization companies, we like to express an honest
expectation of how search engine optimization works. The search engine
optimization process is progressive, which means a newly optimized
website will gradually make its way to the first page of Google for its
related search terms.

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Optimizing Your Existing Attorney Website

adviatech — Thu, 08 Oct 2009 12:43:16 -0500

As the web standards change, your website may become an obsolete part of your law firm marketing
effort. However, not all attorney websites are over the hill. You may
in fact own a search engine friendly website that just needs a few
modifications.

Here is a checklist to determine whether or not you need to upgrade your site’s design.

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Good Law Firm Websites Rank Number One

adviatech — Thu, 08 Oct 2009 12:42:39 -0500

As new methods of online law firm marketing
surface and existing forms get enhanced, it’s important to notice
another change in the webosphere. Things are getting prettier.

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Your Law Firm’s Website is the New Marble Floor

adviatech — Thu, 08 Oct 2009 12:42:06 -0500

Upgrading your law firm’s design could possibly upgrade your
website’s performance. Imagine for a moment that you are shopping
online for an item. You use the usual methods to find websites that are
selling the very item you need or want.

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Designing Your Law Firm Website Like Apple without Sacrificing SEO

adviatech — Thu, 08 Oct 2009 12:41:18 -0500

What Your Law Firm Can Learn from Apple Part II

Last week, we discussed the simplistic, clear, and intuitive brand
of Apple. With their easy to identify stores, no frills image, and use
of negative space (white space), they have been able to dominate their
markets in a way that “clutter as much as possible” Microsoft has not.

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What Your Law Firm Can Learn from Apple

adviatech — Thu, 08 Oct 2009 12:40:43 -0500

An easy way to stay ahead of the competition is to look at other law
firms in your area to see what they are doing, and then implement a
better strategy. That’s actually basic marketing. However, to really be
an innovator in your field, look around at other industries and see
what you can learn from them.

This week, let’s look at Apple. Everyone is familiar with the Apple
culture of simplicity and clean design. When you walk past an Apple
store, do you see big red letters that say, “Computers and MP3 Players

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What RSS Can do for Law Firm Marketing

adviatech — Thu, 08 Oct 2009 12:39:59 -0500

RSS stands for Really Simple Syndication. With a name like Really
Simple Syndication, the workings for a beginner can be anything but
simple.

Most popular blog platforms will automatically generate RSS feeds.
Blogs like Wordpress, Blogger and TypePad will create an RSS feed based
on your blog entries. Then other blog owners can receive your RSS feed
and subscribe to your content. Or they can subscribe to your content
using an RSS feed aggregator like the freely available Mr. RSS Puller
(http://mrrsspuller.sourceforge.net/).

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