China may well define new trends in 3G Video Services

Posted By Lydia Howard | 06:30pm |

China
Telecom has launched 3G CDMA-2000 services in most cities, and China
Unicom is soft-launching 3G WCDMA with multiple video oriented
services. China Mobile is ramping up the launch of 3G TD-SCDMA, which
is largely based on locally developed technologies.

One
aspect that one could not ignore is the sheer scale of 3G activities,
and what its global impact. The very large subscriber bases makes it
difficult to extrapolate subscriber behavior in other countries to
China. The recent experience of applications and services such as
peer-to-peer streaming by Tencent, is I believe a convincing evidence
that Chinese subscribers are far more video-aware than subscribers in
other geographies.

It
may well be that everybody will be surprised by the response of
subscribers to various video applications, including video-calling,
mobile video on demand, video ring back tones, and many new services
that the highly creative Chinese software developers are likely to
create, within the highly dynamic Chinese society. China may well
define new trends in 3G video that other smaller countries did not dare
to explore.