Location: Los Angeles, CA

To promote the release of the Squeeballs video game and new
action-activated sensors for XBox, Attack! took to the streets at the
LA Convention Center. Brand ambassadors dressed up in life-size
Squeeball costumes, handed out promotional flyers, and invited
consumers to line up for a chance to swing a tennis racket at the plush  toys (and take them home afterward!). The
street teams helped to create a fun environment with memorable
experiences and lasting positive impressions for all involved. The
event spanned three days and generated immeasurable buzz for
Squeeball’s October 2009 release by distributing 1,000 plush toys and
1,700 flyers!