eMarketer Reports on Mobile TV Challenges

Posted By Lydia Howard | 01:25pm |

According to data from Mediamark Research & Intelligence (MRI), more than one-fifth of US mobile phone or PDA users are interested in watching live TV on their mobile device.

Respondents
to the research firm’s “Survey of the American Consumer” were even more
likely to be interested in watching mobile TV if they indicated that
they viewed their mobile device as a source of entertainment—46.9% of
such consumers said so.

 

Read the full article at http://www.emarketer.com/Article.aspx?R=1007273