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How effective are mobile web ads currently and where do you think the trends will go over the next five years?
The
effectiveness of mobile web ads should grow over the next five years.
Privacy advocates, wireless hardware, mobile carriers, and mobile ad companies
are the limiting agents to making this possible. However, I believe
growth in effectiveness is inevitable. Privacy advocates speculating
about how to make phones’ location information available to advertisers, phones
like the iPhone with more user-friendly mobile Web browsing being available,
mobile carriers like Sprint pushing advertisements using age and ZIP code
specific information, and mobile ad companies complying with the steady rate of
change of incorporating their ads and not being too overbearing, the mobile
advertising space has all the right ingredients for a recipe of success.
Before you know it, you’ll be standing in line to buy a movie ticket when your
mobile phone prompts you to buy a bag of popcorn at 25% off.
Post Comments | 2 total | Add new comment
March 5th, 2008 2:31 pm | Louis F. Vargas
As specialists in direct response advertising and marketing to the Hispanic market, which represents a mostly untapped ethnic group of 44+ million and growing and growing, this medium right now is not that prominent.
In this market segment, for th emost part it will be awhile before the acculturation process takes place. Perhaps a generation away. For the most part, Hispanics are responsive to TV and radio advertising mediums, followed by print, and then internet.
As younger generations mature and seek to become mainstream this type of advertising medium is expected to grow.
L. Vargas Strategic Marketing & Media (SMM)
March 5th, 2008 2:35 pm | Louis F. Vargas
As specialists in direct response advertising and marketing to the Hispanic market, which represents a mostly untapped ethnic group of 44+ million and growing, this medium right now is not that prominent.
In this market segment, for the most part it will be awhile before the acculturation process takes place. Perhaps a generation away. For the most part, Hispanics are responsive highly to TV and radio advertising messages, followed by print, and then the internet.
Any investment to Hispanics in this medium will not generate a good return on investment. However, as younger generations mature and seek to become "mainstream" this type of advertising medium may have hope, barring "opt outs", because I for one do not want to get bombarded on my cell with ad messages, and I am sure there are many out there with the same sentiments!
L. Vargas Strategic Marketing & Media (SMM)