Gift cards are a popular way to give a gift when you're not sure exactly what someone will want. They're also a great way for stores to boost business - it's kind of like the ultimate referral. In order to make them more gifty, gift cards are often packaged in a special box, bag or envelope.

But what if someone took gift cards one step further, and made them actually also gifts? As it turns out, a couple major retailers have done just that this year. Target has a gift card that is also a 1.2 megapixel camera, and Best Buy has a gift card that is also a functioning speaker you can plug into your iPod.

If you have a business who uses gift cards or certificates, why not make them more compelling by using an actual product? A customized wine opener, would make a perfect gift card for a wine shop or a pocket-sized aromatherapy stick as a gift card for a spa. Any pocket-sized item that relates to your business would make a better gift card than, well, a gift card. Plus, since there are so many items that are relatively inexpensive compared to the value of the gift card, even a small boost in sales will more than cover the cost. Chances are, having something way more interesting than a gift card at your point of purchase will boost gift card sales considerably.