When Joel Spolsky founded Fog Creek Software seven years ago, he knew that the success of the company depended on getting superstar software developers to want to work for him. He couldn't just spend his way out of this problem either: the company was bootstrapped on a shoestring and never took any outside investments. Today, Fog Creek has 20 employees, all the best in their fields, and Spolsky regularly gets hundreds of top-notch candidates applying for each open position. Learn about the Fog Creek recruiting machine and how it attracts, recruits, interviews, hires, and motivates the kind of exceptional technical talent that helped Spolsky's company double in revenues every year.

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