Blog: 

Social networking sites such as Facebook, Linked-In and MySpace all empower the user with
information about others in their network. In a sense, this is the
heartbeat of what is going on today in what is colloquially termed the “Digital
Revolution.”  Information heavy users (or consumers) on the web are better
equipped to make good buying decisions.  They are in a sense “a step ahead
of the game” when it comes to being “advertised to.” 

They are savvy and
prepared to filter what advertisements have to say and can better “read between
the lines” of what is and is not true about a product or service.  In this
case, knowledge is power, and consumers for the most part are becoming much
more knowledgeable.  This being said, it is imperative that we reach the
consumer in the most appealing way. 

Now is this through traditional forms
of media or by going online? 

This is the million dollar question that we
need to ask with humility.  In one sense, traditional media has been
working for decades before the birth of anything online.  However, online
marketing has become a powerful force in such a short period of time.  The
trends are leaning towards media moving online but at what rate and what amount
is at question.  It is true that time will tell but I leave you with one
phrase. 

Much like the success of a product is determined by whether or
not it is the “first to market” in the same way the success of an ad campaign
will be determined by whether or not it is the “first to reach” the consumer.