Informational Marketing - How to make sales without selling

Naplia — Mon, 18 Aug 2008 16:06:41 -0400

When I took over the marketing efforts of NAPLIA, I committed our approach to what I call, "Informational Marketing". This approach has allowed us to grow from a small company to the Entrepeneur Hot 500 and now the Inc 5000. This approach not only has proven success in sales, but allows your company resources to focus on what they do best creating a better internal environment.

North American Professional Liability Insurance Agency, LLC

Measuring Partnership Marketing - it's not about ROI

Naplia — Mon, 30 Jun 2008 16:46:54 -0400

In today’s digital age, marketers have become reliant on evaluating the exact return on investment of all of their marketing, including partnerships. Too much of modern business is defined by the transaction. In this same context, partnerships are too often structured and evaluated based on the transactional cost and the anticipated return on investment. The problem is, in this mind-frame marketers are building walls instead of bridges.

North American Professional Liability Insurance Agency, LLC