Making Gifts Out of Gift Cards

myokoyama — Thu, 13 Nov 2008 12:49:51 -0500

Gift cards are a popular way to give a gift when you're not sure exactly what someone will want. They're also a great way for stores to boost business - it's kind of like the ultimate referral. In order to make them more gifty, gift cards are often packaged in a special box, bag or envelope.

IncBizNet at Large

The Power of Free

myokoyama — Mon, 21 Jul 2008 10:36:25 -0400

An interesting study mentioned in a recent New York Times article shows that, while most people like getting a deal, everybody loves free stuff. In the experiment, two tables were set up offering discounted chocolates: Lindor truffles for 15 cents and Hershey's Kisses for 1 cent. At this price, the Lindor truffles were chosen about 70% of the time. This would seem to make sense because the truffles are ostensibly a lot tastier and a great value at 15 cents.

ePromos Promotional Products

Changes & Choices: Pharma Updates Marketing Code

myokoyama — Wed, 16 Jul 2008 10:47:51 -0400

The Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors recently updated their Code on Interactions with Healthcare Professionals, prohibiting distribution of non-educational items (such as pens, mugs and other "reminder" objects typically adorned with a company or product logo) to healthcare providers and their staff. Despite their minimal value, the code states they "may foster misperceptions that company interactions with healthcare professionals are not based on informing them about medical and scientific issues."

Advertising & Marketing