Blogs

A New IncSpring for the New Year

11:18 pm | Wes Wilson | Be the first to comment

You may have noticed IncSpring’s new look, just in time for 2009. Thanks for all of the compliments from those who have said they enjoy the new look.  For those who might think otherwise, we’ve built in a ton of new features to help you buy and sell your brands.  Maybe you’ll like the new look a little more after giving the new site a spin.

Here are just a few of the new features you’ll see:

1. Improved User Interface
2. Better brand navigation, eliminating AJAX browsing

Saying goodbye to the creative brief

6:09 pm | Wes Wilson | Be the first to comment

Some people want my head on a platter.

They say what we are
doing is wrong and undermines “the fundamentals of branding” or some
such read-it-out-of-a-book-marketing-speak nonsense. Those people are
of course account handlers at big marketing agencies. They are all
lovely people but ask them if they can lower their prices on producing
a brand for a start-up and they look at you as if you just shot their
BMW.