Blogs
The North American Professional Liability Insurance Agency, LLC Blog
Informational Marketing - How to make sales without selling
When I took over the marketing efforts of NAPLIA, I committed our approach to what I call, "Informational Marketing". This approach has allowed us to grow from a small company to the Entrepeneur Hot 500 and now the Inc 5000. This approach not only has proven success in sales, but allows your company resources to focus on what they do best creating a better internal environment.
Measuring Partnership Marketing - it's not about ROI
In today’s digital age, marketers have become reliant on evaluating the exact return on investment of all of their marketing, including partnerships. Too much of modern business is defined by the transaction. In this same context, partnerships are too often structured and evaluated based on the transactional cost and the anticipated return on investment. The problem is, in this mind-frame marketers are building walls instead of bridges.
