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Changes & Choices: Pharma Updates Marketing Code
The Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors recently updated their Code on Interactions with Healthcare Professionals, prohibiting distribution of non-educational items (such as pens, mugs and other "reminder" objects typically adorned with a company or product logo) to healthcare providers and their staff. Despite their minimal value, the code states they "may foster misperceptions that company interactions with healthcare professionals are not based on informing them about medical and scientific issues."
The Last Form of Advertising People WANT to See
Most media are wearing out their welcome when it comes to pushing advertising messages to consumers. One market research firm estimated the average American is exposed to up to 5,000 marketing messages per day. Meanwhile, other studies show brand recognition developing as early as two years old.
Which strategy reigns in capturing consumer attention - informational or emotional?
Are you logical?
What makes you tick?
