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Latest Blog Post

Brand Winners... And Losers: McDonald's and Government

TODAY'S TANTILLO TAKEAWAY - Real marketing is a balance between solid planning and nimble adaptation.  Don’t paint yourself into a corner by committing to a name, image...... more

November 15, 2008 at 7:23pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

6 Steps to Business Growth Through Change

Change is essential to business success, and I’m not talking about the kind of change you drop in a vending machine. It’s the kind of change that too often brings fear,...... more

November 10, 2008 at 2:27pm by Stephanie Chandler | Be the first to comment

Brand Winners... And Losers: Barack Obama and Retail

TODAY’S TANTILLO TAKEAWAY – Marketing is about listening, listening, listening.   The Marketing Doctor says: Winner: Barack...... more

November 9, 2008 at 4:21pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Brand Advisory: When The Market Gets Tough, The Tough Get Marketing

TODAY’S TANTILLO TAKEAWAY – Tough times will prove that marketing is essential and the best marketer wins.   The Marketing...... more

November 7, 2008 at 12:25am by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Brand Winners... And Losers: P&G and Newspapers

TODAY’S TANTILLO TAKEAWAY – It doesn’t matter how noble your mission: if you don’t satisfy the needs of your Target Market in...... more

November 2, 2008 at 8:59am by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Dina Wein Reis, Suzanne Carrico, Sarah Golden, Chaya Cooper, Sheryl Raport, And Steve Manenti Indicted In Fraud

...... more

November 2, 2008 at 6:31am by Lee Hill | Be the first to comment

Obama Should Have Spent The Money On Ad Buys

  TODAY'S TANTILLO TAKEAWAY:  In advertising, remember the target in the term Target Market and try to hit it as closely as possible....... more

October 30, 2008 at 7:22pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Brand Winners... And Losers: Dunkin' Donuts and Starbucks

The Marketing Doctor says: Winner: Dunkin’ Donuts Loser: Starbucks Earlier this year, I spent some time talking about Starbucks and their struggle to return to...... more

October 26, 2008 at 11:55am by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Value For Money Is Back – Target Does Marketing Right

The Marketing Doctor says: Value For Money Is Back – Target Does Marketing Right You know you’ve had some pretty good times economically speaking when well-known...... more

October 24, 2008 at 4:40pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Brand Winners... And Losers: Google and Corporate Social Responsibility

The Marketing Doctor says: Winner: Google Loser: Corporate Social Responsibility

   Folks, another challenging week for business, and it’s...... more

October 19, 2008 at 1:47pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Something Good About Inflation

While inflation pushes up the cost of running a business, there one bright spot—higher inflation means that in 2009 business owners can save more in their qualified retirement...... more

October 17, 2008 at 10:23am by Barbara Weltman, Tax and Law Expert | Be the first to comment

Brand Winners... And Losers: General Electric and John McCain

The Marketing Doctor says: Winner: General Electric Loser: John McCain 

Folks, it’s been another busy week, but marketing and branding...... more

October 12, 2008 at 1:59pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

Busy Bloggers: Why Blog Here?

The Inc. 5000 List and conference are sadly over for 2008 but there has never been a better time to stay active as a company on IncBizNet. Home of the 5000, IncBizNet is a network and a resource...... more

October 9, 2008 at 10:06am by Kate Harris | Be the first to comment

Brand Winners... And Losers: GM and Congress

The Marketing Doctor says: Winner: General Motors Loser: Congress 

Folks, it’s been a busy week, but before more time goes by,...... more

October 6, 2008 at 10:31pm by John Tantillo Ph.D. Marketing and Branding Expert | Be the first to comment

The crunch is on for business tax planning

Now that Congress, as part of the Emergency Economic Stabilization Act of 2008 (signed into law on October 3), has extended through 2009 a number of provisions that had expired...... more

October 5, 2008 at 3:01pm by Barbara Weltman, Tax and Law Expert | Be the first to comment

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