Executive Profiles

Kevin Hobbs

SVP of New Product Development

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Affinity
Industry: Travel

Company Structure

The business's primary target customer base:

  • Consumers

Affinity reaches more than six million people through its media, clubs and events. Corporate Organization

All of our businesses can be grouped one of four areas: Affinity Clubs, Affinity Media, Affinity Events or Affinity Ventures.

The Affinity Clubs area manages membership clubs including the Good Sam Club, Coast to Coast, Camp Club USA, and Golf Card International. The Affinity Media area manages all of the company’s e-commerce, all of the company’s RV publications, all of the company’s powersports publications, all of the company’s boating publications, and over 50 supporting websites. The Affinity Events area manages the 38-plus consumer shows that are held across the country, including RV shows, boat shows, home & garden shows, motorcycle shows, snowmobile shows, and ice fishing shows. The Affinity Ventures area manages the joint venture partnerships we have. Partnering with a number of service providers, Affinity offers financial, insurance, and emergency roadside products and services. These are marketed through direct mail, publications and e-commerce to the corporation's unique database of more than 6 million outdoor enthusiasts. Our remarkable ability to reach most active RVers is the cornerstone of a series of strategic alliances that helps us bring more to the RV lifestyle. Over the years, Affinity Group has partnered with a number of companies in successful, new business ventures.

 

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