The business's primary target customer base:

• Large companies
• Small to mid-sized companies

The company is organized into four operating business units: Custom Media, Advertising, Interactive Services and the Center for Professional Excellence. The combination of clients includes specialty practices in the healthcare, finance, insurance and managed care sectors, as well as a more diverse customer base including The Ritz-Carlton Hotel Co., Amtrak, CBS Television, Waste Management, USAA, 24 Hour Fitness, Aon and CVS/Caremark.