Executive Profiles

Keith Fetzner

President

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Natural Way
Industry: Construction

The Company In-Depth

Natural Way's competition is Stiff, our industry moves fast, and we are constantly innovating to stay ahead of the curve.

The company does not maintain offices or locations internationally.

It does not currently outsource any work to companies located outside of the United States.

It provides the following benefits to employees:

  • Bonus plan
  • Tuition reimbursement
  • Disability insurance
  • Retirement plan / 401k
  • Health insurance

Its average expenditure for health care per employee per year is $6,000-$8,000.

The company does not sell its products or services via the Internet.

The company advertises or markets its products or services using the following methods:

  • Print
  • Radio
  • Direct mail
  • Search-engine marketing
  • Telemarketing

Natural Way's description of its operating strategy is:

  • We pursue new markets and distribution channels for our core product

In the next 12 months, it plans to expand in the following area:

  • New markets for existing products

Company Foundations
About the CEO