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Filtering Search Engine Traffic on Your Website
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A major concern for many regionally focused website owners (such as
attorneys) is limiting the traffic to fit their niche. For example, a
divorce attorney that specializes in high profile cases can’t optimize
his website for “high net worth divorce lawyer.” Such a term probably
gets very little traffic.
The solution is optimizing wide and filtering out your traffic with
your website’s content. So in the above case, the attorney should
optimize for their local region and just the term “divorce,” then make
use of their website’s styling, content and wording to filter out the
smaller cases in which they don’t specialize.
This is effective for most industries as well. Optimize wide then filter the unwanted traffic with your website.
To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.
The Annoying Side of the Web – Stop the Noise
Continuing with our series on the “Annoying Side of the Web,” this
week’s topic is noise. Remember the early days of the Internet when you
could embed background music? You would visit a website and a little
ragtime tune would pop up.
It may have been neat at the time, but nowadays more visitors than
not find background music to be annoying. If you feel the need to make
your site a multimedia experience, perhaps you can work with your
designer to integrate soft button rollover sound effects or something
less intruding.
Minor sound effects can add a little flavor to a website (when done
with great moderation) but if you have background music that doesn’t
fit your visitors’ moods, you could be asking for a quick click away
from your online presence.
To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.
The Annoying Side of the Web – Stop the Noise
Continuing with our series on the “Annoying Side of the Web,” this
week’s topic is noise. Remember the early days of the Internet when you
could embed background music? You would visit a website and a little
ragtime tune would pop up.
It may have been neat at the time, but nowadays more visitors than
not find background music to be annoying. If you feel the need to make
your site a multimedia experience, perhaps you can work with your
designer to integrate soft button rollover sound effects or something
less intruding.
Minor sound effects can add a little flavor to a website (when done
with great moderation) but if you have background music that doesn’t
fit your visitors’ moods, you could be asking for a quick click away
from your online presence.
To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.
The Annoying Side of the Web – Matching Text with Background
Over the next few weeks we are going to point out some irritating
features found on certain websites. This week, it’s all about colors.
Do you know why black ink is still printed on white/off white paper
even though colored printing is cheaply accessible? Because it’s easy
to read. When you pick up a book, the text easily lifts off the page
and allows you to focus on the words without effort. So if you are
printing red text on a black background or white text on a soft gray
background on your website, you are making your visitors work harder to
understand your content.
Color is great for websites, but it should be included in graphics,
page borders and other enhancing elements of the site; however when it
comes to text, nothing is more refreshing than black and white.
To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.
Why You Should Be Blogging for Search Engine Optimization
Having a blog on your website is as much required as your phone number and contact information. An onsite blog will allow you to offer your visitors concise information related to your area of practice and it keeps your website growing with new pages of content on a regular basis.
The word blog is a contraction of “web-log.” In the early days of commercial Internet access, message boards and forums did what blogs now do. The goal of the blog was to offer a simple to edit interface that allowed anyone of any skill level to add entries to a website/blog, generally based on a niche topic.
The additional features, like user commenting, can add a community feeling to your website, but the effort involved in moderating comments for spam and inappropriate messages generally leads companies to disable that feature (as we generally recommend).
The other benefit of a blog is increased exposure through RSS (Real Simple Syndication) feeds. All popular blogs offer an RSS feed which basically takes your blog entries and syndicates them into other blogs, search engines and forums.
You may not know this but Google has a search engine just for blogs called “Google Blog Search.” By your website having a blog, you are eligible to have your blog entries published (and syndicated through) Google Blog Search – a free service.
So along with having your website listed in Google’s main search engine, adding an onsite blog will allow your blog entries to be displayed in Google’s Blog specific search engine, thus leading to additional exposure.
To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.
What Your Insurance Website Can Learn from ECommerce
A change in your insurance website could possibly upgrade your website’s performance. Imagine for a moment that you are shopping online for a product. You use the usual methods to find websites that are selling the very item you need or want.
Finally, you stumble across a couple of websites –both having the same product, but one is more expensive than the other. The more expensive item is offered on a nice website that has a professional design, easy to navigate menu, and even has an intuitive checkout process. The website offers clear images of the product, even multiple angles and comments from other buyers.
You could save fifteen percent if you buy from the second website. This website has random moving objects that are distracting. The bright red text is placed atop a black background making it difficult to read. And while the website assures you that you can purchase online, the “buy now” and “checkout” icons are not obvious.
More than likely, you will spend the extra money and buy from the cleaner website.
The same rules apply to your insurance marketing. When an individual or company is needing insurance coverage, a professional website that offers a clean, easy to navigate user experience and a substantial amount of useful information will lead to greater response.
Your website has to do what you or a representative of your company or agency would traditionally do which is achieve a comfort level with your prospective clients. Your insurance website has become the new marble floors and imported furniture in your lobby. It is the very thing that will either scare your prospective policy holders away or encourage them to contact you and setup a consultation.
Monitor your own web surfing habits. Pay close attention to the types of websites you gravitate toward and notice their quality of content, design and simplicity. Then ask yourself and those around you if your insurance website is just as alluring as the sites your frequently visit.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, insurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Why You Should Be Blogging for Search Engine Optimization
Having a blog on your website is as much required as your phone number and contact information. An onsite blog will allow you to offer your visitors concise information related to your area of practice and it keeps your website growing with new pages of content on a regular basis.
The word blog is a contraction of “web-log.” In the early days of commercial Internet access, message boards and forums did what blogs now do. The goal of the blog was to offer a simple to edit interface that allowed anyone of any skill level to add entries to a website/blog, generally based on a niche topic.
The additional features, like user commenting, can add a community feeling to your website, but the effort involved in moderating comments for spam and inappropriate messages generally leads companies to disable that feature (as we generally recommend).
The other benefit of a blog is increased exposure through RSS (Real Simple Syndication) feeds. All popular blogs offer an RSS feed which basically takes your blog entries and syndicates them into other blogs, search engines and forums.
You may not know this but Google has a search engine just for blogs called “Google Blog Search.” By your website having a blog, you are eligible to have your blog entries published (and syndicated through) Google Blog Search – a free service.
So along with having your website listed in Google’s main search engine, adding an onsite blog will allow your blog entries to be displayed in Google’s Blog specific search engine, thus leading to additional exposure.
To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.comor call 1.800.728.5306.
Thinking Local for Search Engine Optimization May Yield Greater Results
When laying out your search engine marketing plan, you should first
decide whether you want to attract the whole world, the whole country
or your neighborhood. Thinking too big at first may actually give you
less traffic.
Just as an example, we will use a Florida divorce attorney who has
offices all across the state. The keyword “Florida divorce lawyer” gets
(according to Adwords) 3,600 inquiries each month.
However, let’s look at the major metro areas and combine their numbers.
Jacksonville divorce lawyer – 880
Orlando divorce lawyer – 1,000
Tampa divorce lawyer – 1,300
Miami divorce lawyer – 870
If this hypothetical law firm had offices in these four cities in
Florida and optimized individually, they would have exposure to 4,050
searches, all of which coming from relevant users that were in those
respective cities. However, with Florida divorce lawyer, those 3,600
users may or may not be searching in the city with the supported office.
By focusing on local cities, you will be exposing your business to a
more relevant audience as well as a bigger collective audience.
To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.
Designing Your Law Firm Website Like Apple without Sacrificing SEO
What Your Law Firm Can Learn from Apple Part II
Last week, we discussed the simplistic, clear, and intuitive brand
of Apple. With their easy to identify stores, no frills image, and use
of negative space (white space), they have been able to dominate their
markets in a way that “clutter as much as possible” Microsoft has not.
When comparing Apple’s strategy to determine how you can integrate their wisdom into your law firm marketing
strategy, we must first express that Apple’s website design style is
unique to their size. They don’t have to include their keyphrases such
as Apple, iTunes, iPhone or iPod because they already have the weight
and strength to get top placement in the search engines for those terms
with a minimal amount of text.
But you can still design your law firm’s website with Apple-like simplicity and still achieve Overstock-like optimization.
First, focus on the top. The very first things you want your
prospective clients to see are what you can do and who you are… in that
order.
At the very top of your page with as little distraction as possible,
you should identify the type of law firm you are. Then identify how to
contact you.
Below that top heavy introduction is where you should introduce
content. The content should be easy to access, easy to read and always
geared towards your audience contacting a lawyer. Content is how Google
can identify your firm’s site as being relevant to your practice area.
It’s always best to break up your practice areas into as many
sub-pages as possible to build a website that offers a substantial
amount of relevant information. For example, if you are a divorce
lawyer, you shouldn’t have just one page called “family law,” but
rather break it up into sub-pages such as divorce, custody, adoption,
prenuptial agreements, etc.
The more pages you have to offer, the more substantial your website
appears to be. You can have a lot of content, simplistic easy to use
design, and achieve high conversion rates from Apple-like clarity.
All you have to do is keep it simple.
To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.
Apple-like Design Can Work with Insurance SEO
Everybody knows Apple’s simplistic, clear, and intuitive. With their
easy to identify stores, no frills images, and use of negative space
(white space), they have been able to dominate their markets in a way
that “clutter as much as possible” Microsoft has not.
When comparing Apple’s strategy to determine how you can integrate their wisdom into your insurance marketing
strategy, we must first express that Apple’s website design style is
unique to their size. They don’t have to include their keyphrases such
as Apple, iTunes, iPhone or iPod because they already have the weight
and strength to get top placement in the search engines for those terms
with a minimal amount of text.
But you can still design your insurance website with Apple-like simplicity and still achieve a higher search engine ranking.
First, focus on the top. The very first things you want your
prospective clients to see are what you can do and who you are… in that
order.
At the very top of your page with as little distraction as possible,
you should identify the insurance lines you offer and how to proceed
with get a quote.
Below that top heavy introduction is where you should introduce
content. The content should be easy to access, easy to read and always
geared towards your audience contacting your insurance agency or
company. Content is how Google can identify your site as being relevant
to your insurance lines.
It’s always best to break up your insurance lines into as many
sub-pages as possible to build a website that offers a substantial
amount of relevant information.
The more pages you have to offer, the more substantial your website
appears to be. You can have a lot of content, simplistic easy to use
design, and achieve high conversion rates from Apple-like clarity.
You can always convert better by keeping it simple.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, insurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
