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What RSS Can do for Search Engine Optimization
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RSS stands for Really Simple Syndication. With a name like Really
Simple Syndication, the workings for a beginner can be anything but
simple.
Most popular blog platforms will automatically generate RSS feeds.
Blogs like Wordpress, Blogger and TypePad will create an RSS feed based
on your blog entries. Then other blog owners can receive your RSS feed
and subscribe to your content. Or they can subscribe to your content
using an RSS feed aggregator like the freely available Mr. RSS Puller
(http://mrrsspuller.sourceforge.net/).
RSS feeds allow people to customize the information they receive. If
you like the technology section of the USA Today, but the political
commentary of the Washington Post, then subscribe only to those
categories. If you are interested in what is getting published on other
websites, plug in their feed and have it automatically updated.
On the marketing side, having an RSS feed readily available will
increase the number of eyes that have access to your content and if
they syndicate your content onto another website, the RSS feed can also
build new inbound links to your website.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
What RSS Can do for Search Engine Optimization
RSS stands for Really Simple Syndication. With a name like Really
Simple Syndication, the workings for a beginner can be anything but
simple.
Most popular blog platforms will automatically generate RSS feeds.
Blogs like Wordpress, Blogger and TypePad will create an RSS feed based
on your blog entries. Then other blog owners can receive your RSS feed
and subscribe to your content. Or they can subscribe to your content
using an RSS feed aggregator like the freely available Mr. RSS Puller
(http://mrrsspuller.sourceforge.net/).
RSS feeds allow people to customize the information they receive. If
you like the technology section of the USA Today, but the political
commentary of the Washington Post, then subscribe only to those
categories. If you are interested in what is getting published on other
websites, plug in their feed and have it automatically updated.
On the marketing side, having an RSS feed readily available will
increase the number of eyes that have access to your content and if
they syndicate your content onto another website, the RSS feed can also
build new inbound links to your website.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Claiming Your Google Local Ad
Google Local is yet another way of marketing your website online.
When someone searches for your business’ products or services in your
local area through Google Maps, your Google Local ad is what appears.
Google Local results use the same national telephone directories
that Yellow Pages style websites and business directories use, along
with user submitted ads. If you have an ad in Google Local yet never
submitted one, you are going to have to claim it.
To do so, go to http://maps.google.com.
Then search for your business name using your company name, city and
state. When you see your business on the left side of the screen click
on it.
Now, look to the right on the map. The last link in your business
listing is “edit.” You can click on this button, login using a Gmail or
Google Account, and make changes to your Google Local ad. You can also
add pictures and coupons. Be sure to use keywords in your business
description to encourage better placement.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Law Firm Marketing Going Beyond SEO
When it comes to attracting more cases to your law firm, search
engine optimization is probably one of the most effective and
quantitative methods of marketing. It puts your law firm in a position
to attract contacts from potential clients who are already aware they
need legal representation.
But is that all the entire Internet has to offer? A higher ranking
in the search engines? No, in fact now is the time to go beyond search
engine optimization and focus on one primary goal of “getting found.”
Getting found means being present through as many websites, articles
and newswires as possible. Getting found means having a presence in as
many places as possible. We are not talking about spamming classifieds
sites or random linking; going beyond search engine optimization means
social networking on overdrive.
Social networking provides you with an instant database of potential
clients. By publishing a blog on a social network, you are making your
information available within that network. You are also expanding the
amount of content related to your firm on the web.
Google is more than a web search engine, it also has a news search engine (Google News - http://news.google.com) and a blog search engine (Google Blog Search - http://blogsearch.google.com).
If someone searches your area of practice in a Google News or Google
Blog search, will your law firm be in the search results? Will your
content be available? Through using content, spreading relevant
information and utilizing social networks, your information will appear
on Google Blog Search and other blog search engines, as well as Google
News and other aggregate newswires.
By making your firm present in as many resources as possible, you
will be going beyond search engine optimization and start getting found.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Law Firm Marketing to Help Rise Above Competing Firms
With search engine optimization, you are constantly competing to be
the best website in your field, while convincing Google that your law
firm website is in fact page one material.
The best way to do this is to make your website an asset to your
visitors. About 5 years ago, the quality of search engine results was
getting lower due to the introduction of two ideas – doorway pages and
keydomains.
Doorway pages were pages that frequently repeated the target
keyphrase in order to display an “optimized” page. Ultimately, a
website was filled with hundreds of doorway pages containing repetitive
copy, the only difference being the keywords.
Keydomains worked along the same lines only instead of having highly optimized pages, they had highly optimized domain names.
For a while it seemed like no matter what you searched for in Google
or Yahoo, you were bombarded with low quality spam pages that provided
little, if any, useful information. So Google started punishing the
sites using doorway pages and keydomains and no longer ranked them
favorably.
Most ethical search engine optimization companies and online legal
marketing companies stopped the practice of doorway pages and
keydomains, and moved forward with other ideas that were an effective
means of optimizing a site while helping the search engines display
useful search results.
With that said, you need valuable content and information. A website
with many pages of useful information will generally rank higher in
Google and other search engines. Plus, it helps build credibility for
your law firm.
Making your website an asset to visitors is not solely accomplished
with content (though content is very important); it’s also accomplished
through providing resources. Help your visitors find more information
on a topic of interest by linking to relevant government resources,
state/county websites, and even articles written by other attorneys —
in areas outside of your practice area. All of this will help your law
firm’s website be an asset to your visitors and the search engines as
well.
To learn more about legal marketing, law firm marketing, and law firm web design, visitSEOLawFirm.com or call 1.800.728.5306.
Defining SEO Company Ethics
There is much talk on the web about black hat search engine optimization, white hat search engine optimization, and even gray hat for the SEO companies that like to work in the middle. But what is ethical and unethical? They’re just search engines, right?
Basically, ethical practices are determined by the search engines.
“Black hat” SEO practices are not illegal, you won’t go to jail, and
chances are, you won’t be sued. However, the negative effect of link
exchanges, keyword spamming, unscrupulous linking, and other
discouraged practices is that your website will quickly respond to
these changes and rank highly in a short period of time before
plummeting into the abyss of flagged search engine results.
White hat or ethical practices generally include monitored link
building, investigating websites before having them link to your
website, using content distribution, blogging, and other forms of
distributing unique textual content to build links. It also includes
quality from website design to onsite optimization.
The “ethical” way of search engine marketing may not work overnight, but the results last longer.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Online Insurance Marketing to Help Rise Above Other Agencies
With search engine optimization, you are constantly competing to be
the best website in your field, while convincing Google that your
insurance website is in fact page one material.
The best way to do this is to make your website an asset to your
visitors. About 5 years ago, the quality of search engine results was
getting lower due to the introduction of two ideas – doorway pages and
keydomains.
Doorway pages were pages that frequently repeated the target
keyphrase in order to display an “optimized” page. Ultimately, a
website was filled with hundreds of doorway pages containing repetitive
copy, the only difference being the keywords.
Keydomains worked along the same lines only instead of having highly optimized pages, they had highly optimized domain names.
For a while it seemed like no matter what you searched for in Google
or Yahoo, you were bombarded with low quality spam pages that provided
little, if any, useful information. So Google started punishing the
sites using doorway pages and keydomains and no longer ranked them
favorably.
Most ethical search engine optimization companies and online
insurance marketing companies stopped the practice of doorway pages and
keydomains, and moved forward with other ideas that were an effective
means of optimizing a site while helping the search engines display
useful search results.
With that said, you need valuable content and information. A website
with many pages of useful information will generally rank higher in
Google and other search engines. Plus, it helps build credibility for
your insurance agency or company.
Making your website an asset to visitors is not solely accomplished
with content (though content is very important); it’s also accomplished
through providing resources. Help your visitors find more information
on a topic of interest by linking to relevant government resources,
state/county websites, and even articles written by other agencies — in
areas outside of your service area.
All of this will help your insurance website be an asset to your visitors and the search engines as well.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Should Insurance Agencies and Companies Social Network?
We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization and insurance marketing since the popularity of blogs.
Is it appropriate for your insurance company or agency to engage in social networking? Yes… with restrictions.
The first rule of business in social networking is to avoid MySpace. MySpace is not a place for business; it’s a place for kids, and their market share is quickly switching to Facebook.
The goal of any social networking is twofold. First, you need to get your name out in a community, and then connect with other businesses, insurance related professionals and individuals with whom you may share common goals and interests. Doing so may result in cross country exchanges of leads and prospects which is certainly a priority.
The other side, which excites us as online insurance marketing geeks, is the further spreading of content and generating inbound links back to your firm’s website.
You need to use social networks that allow you to publish a blog on their system. Then you can publish content, articles, stories, and credentials; all of which link back to your website. Having an abundance of information on your social networking profile will build credibility for you and your company/agency, and prevent you from being just another profile.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Should Lawyers Social Network as a Method of Online Law Firm Marketing?
We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization since the popularity of blogs.
Is it appropriate for your law firm to engage in social networking? Yes… with restrictions.
The first rule of business in social networking is to avoid MySpace. MySpace is not a place for business; it’s a place for kids, and their market share is quickly switching to Facebook.
The goal of any social networking is twofold. First, you need to get your name out in a community, and then connect with other businesses, law firms and individuals with whom you may share common goals and interests. Doing so may result in cross country exchanges of leads and prospects which is certainly a priority.
The other side, which excites us as online legal marketing geeks, is the further spreading of content and generating inbound links back to your firm’s website.
You need to use social networks that allow you to publish a blog on their system. Then you can publish content, articles, stories, and credentials; all of which link back to your website. Having an abundance of information on your social networking profile will build credibility for you and your firm, and prevent you from being just another profile.
To learn more about legal marketing, law firm marketing, and law firm web design, visitSEOLawFirm.com or call 1.800.728.5306.
If Not MySpace, Where Should I Do Business Social Networking?
In keeping with this week’s focus on social networking, our tip of the week is not to use MySpace for business networking.
Many other services exist that offer more business-friendly features. Here are a few:
1) Facebook for Business (not to be confused with regular Facebook) – Facebook teamed up with Visa to form the Facebook Visa Business Network (http://apps.facebook.com/visabusiness/sign_up). This version of Facebook is less “fluffy” and has tools that make it more conducive to business social networking.
2) Adviatech Connect – Adviatech believes that if you want to learn the ins and outs of something, try building your own version. Thus, our business social network (http://connect.adviatech.com) is entirely based around the needs of businesses. You can publish marketing literature, a blog, photo gallery, and most importantly connect with like-minded professionals. With this social network being fully funded and sponsored by Adviatech, you won’t have to worry about third party competing advertisements being displayed on your profile page as it is an ad-free social network.
3) Fast Pitch Networking – Fastpitch is a premium network (about $30 per quarter) that is entirely for entrepreneurs, corporate executives and professionals. They offer several nice enhancements like press release distribution, video publishing, email marketing, and the ability to market to their large nationwide user base.
Ultimately, you need to use a social network that focuses on business rather than gossip to get the most out of your social networking.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
