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Lawyer Directories vs. SEO
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A lot of legal marketing companies like to offer enhanced listings
in directories. Others prefer to focus on search engine optimization.
The question is, which one is better?
Lawyer directories, such as http://directory.seolawfirm.com, Lawyers.com, and others do provide a useful service when it comes to driving traffic to your website. However, if a legal marketing company is ONLY providing a directory link, your ranking is not likely to improve in Google or other search engines.
The process of search engine optimization consists of your onsite
presentation and use of keyphrases, and the number of third party
websites linking back to your law firm’s website. Just one directory
listing will not achieve that as you need multiple links to your
website to enhance your ranking.
Does this mean you shouldn’t use directories?
Not at all. What this means is you should use both. Directories are
a good traffic source and generally, a directory is a powerful inbound
link for your website; so they are good to have. However, you also need
search engine optimization and a monthly process in which multiple
inbound links from multiple sources are being created for your website.
It’s also important to make sure your legal marketing company
clarifies exactly how they are getting links for your website. If your
contract only states “link building,” then they are probably just
plugging you into some of their internally owned websites.
Always get a detailed outline of what is being done for your
website’s onsite search engine optimization and inbound link building
because ultimately (according to Google), you are responsible for what
gets done to improve your ranking.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Insurance Directories or Search Engine Optimization for Insurance Marketing
Many insurance marketing companies like to offer enhanced listings
in directories. Others prefer to focus on search engine optimization.
The question is, which one is better?
Insurance directories do provide a useful service when it comes to
driving traffic to your website. However, if an insurance marketing
company is ONLY providing a directory link, your ranking is not likely
to improve in Google or other search engines.
The process of search engine optimization consists of your onsite
presentation and use of keyphrases, and the number of third party
websites linking back to your insurance website. Just one directory
listing will not achieve that as you need multiple links to your
website to enhance your ranking.
Does this mean you shouldn’t use directories?
Not at all. What this means is you should use both. Directories are
a good traffic source and generally, a directory is a powerful inbound
link for your website; so they are good to have. However, you also need
search engine optimization and a monthly process in which multiple
inbound links from multiple sources are being created for your
insurance website.
It’s also important to make sure your insurance marketing
company clarifies exactly how they are getting links for your website.
If your contract only states “link building,” then they are probably
just plugging you into some of their internally owned websites.
Always get a detailed outline of what is being done for your
website’s onsite search engine optimization and inbound link building
because ultimately (according to Google), you are responsible for what
gets done to improve your ranking.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Insurance Directories or Search Engine Optimization for Insurance Marketing
Many insurance marketing companies like to offer enhanced listings
in directories. Others prefer to focus on search engine optimization.
The question is, which one is better?
Insurance directories do provide a useful service when it comes to
driving traffic to your website. However, if an insurance marketing
company is ONLY providing a directory link, your ranking is not likely
to improve in Google or other search engines.
The process of search engine optimization consists of your onsite
presentation and use of keyphrases, and the number of third party
websites linking back to your insurance website. Just one directory
listing will not achieve that as you need multiple links to your
website to enhance your ranking.
Does this mean you shouldn’t use directories?
Not at all. What this means is you should use both. Directories are
a good traffic source and generally, a directory is a powerful inbound
link for your website; so they are good to have. However, you also need
search engine optimization and a monthly process in which multiple
inbound links from multiple sources are being created for your
insurance website.
It’s also important to make sure your insurance marketing
company clarifies exactly how they are getting links for your website.
If your contract only states “link building,” then they are probably
just plugging you into some of their internally owned websites.
Always get a detailed outline of what is being done for your
website’s onsite search engine optimization and inbound link building
because ultimately (according to Google), you are responsible for what
gets done to improve your ranking.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Do News Feeds Help Search Engine Optimization?
Many insurance marketing companies like to offer enhanced listings
in directories. Others prefer to focus on search engine optimization.
The question is, which one is better?
Insurance directories do provide a useful service when it comes to
driving traffic to your website. However, if an insurance marketing
company is ONLY providing a directory link, your ranking is not likely
to improve in Google or other search engines.
The process of search engine optimization consists of your onsite
presentation and use of keyphrases, and the number of third party
websites linking back to your insurance website. Just one directory
listing will not achieve that as you need multiple links to your
website to enhance your ranking.
Does this mean you shouldn’t use directories?
Not at all. What this means is you should use both. Directories are
a good traffic source and generally, a directory is a powerful inbound
link for your website; so they are good to have. However, you also need
search engine optimization and a monthly process in which multiple
inbound links from multiple sources are being created for your
insurance website.
It’s also important to make sure your insurance marketing
company clarifies exactly how they are getting links for your website.
If your contract only states “link building,” then they are probably
just plugging you into some of their internally owned websites.
Always get a detailed outline of what is being done for your
website’s onsite search engine optimization and inbound link building
because ultimately (according to Google), you are responsible for what
gets done to improve your ranking.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Simplicity Meets Attorney Optimization
An exciting part of what we do is designing new websites and re-branding law firms. It’s a lot of fun. It’s in this area of law firm marketing that we get to be the most creative as we strive to exceed what we’ve done in the past.
In our Tampa office, we have a constant arm wrestling tournament
between the designers and the search engine optimization and writing
team. The designers want clean designs, a few crisp images, and “Apple
like” simplicity. The search engine optimization group is also a big
fan of simplicity, but not so much with images; they want text.
The result is always a clean design with adequate room for plain
text to be optimized, though text placement is something done by the
designers with an almost querulous tone. Ultimately both sides are
pleased and the client is always happy with the end product.
Does it have to be a battle between the designers and word warriors?
Not really because people and search engines both want to see the same
thing. When you are searching for something, you want easy-to-read text
on a white background. You want a navigation menu that is direct and to
the point. You also don’t want to interpret clever slogans.
Clever slogans? That’s our next stop on the simplicity highway.
We were talking to a semi-competitor that specializes in
imagination. They’re a consulting group that helps companies come up
with completely out-of-the-box methods of getting the word out
regarding their products and services. They could not figure out why
they were getting so much traffic, yet very few contact requests.
When a visitor would land on their well-designed website, they would
see a lot of information, examples, and everything was pretty much in
line with web layout and design standards. However, rather than having
an intuitive button that said, “Get a Quote” or “Contact Us,” they had
a button that read “Imagine!”
Clearly, people going to their website were not in the mood to learn
somebody’s corporate culture lingo, so visitors interested in getting a
quote were even less interested in using their imagination.
The moral of this week’s article is that simplicity can work for
everybody. Branding can play nicely with design. Designers and search
engine optimization specialists can work together to present SEO
friendly text in the center of a crisp website, and the end user can
clearly navigate the website to discover the exact information for
which they are looking.
That translates into a professional image for your law firm and, most importantly, new cases on your desk.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Simplicity Meets Attorney Optimization
An exciting part of what we do is designing new websites and re-branding law firms. It’s a lot of fun. It’s in this area of law firm marketing that we get to be the most creative as we strive to exceed what we’ve done in the past.
In our Tampa office, we have a constant arm wrestling tournament
between the designers and the search engine optimization and writing
team. The designers want clean designs, a few crisp images, and “Apple
like” simplicity. The search engine optimization group is also a big
fan of simplicity, but not so much with images; they want text.
The result is always a clean design with adequate room for plain
text to be optimized, though text placement is something done by the
designers with an almost querulous tone. Ultimately both sides are
pleased and the client is always happy with the end product.
Does it have to be a battle between the designers and word warriors?
Not really because people and search engines both want to see the same
thing. When you are searching for something, you want easy-to-read text
on a white background. You want a navigation menu that is direct and to
the point. You also don’t want to interpret clever slogans.
Clever slogans? That’s our next stop on the simplicity highway.
We were talking to a semi-competitor that specializes in
imagination. They’re a consulting group that helps companies come up
with completely out-of-the-box methods of getting the word out
regarding their products and services. They could not figure out why
they were getting so much traffic, yet very few contact requests.
When a visitor would land on their well-designed website, they would
see a lot of information, examples, and everything was pretty much in
line with web layout and design standards. However, rather than having
an intuitive button that said, “Get a Quote” or “Contact Us,” they had
a button that read “Imagine!”
Clearly, people going to their website were not in the mood to learn
somebody’s corporate culture lingo, so visitors interested in getting a
quote were even less interested in using their imagination.
The moral of this week’s article is that simplicity can work for
everybody. Branding can play nicely with design. Designers and search
engine optimization specialists can work together to present SEO
friendly text in the center of a crisp website, and the end user can
clearly navigate the website to discover the exact information for
which they are looking.
That translates into a professional image for your law firm and, most importantly, new cases on your desk.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Insurance Marketing Meets Simplicity
An exciting part of what we do is designing new websites and
re-branding insurance agencies and companies. It’s a lot of fun. It’s
in this area of insurance marketing that we get to be the most creative
as we strive to exceed what we’ve done in the past.
In our Tampa office, we have a constant arm wrestling tournament
between the designers and the search engine optimization and writing
team. The designers want clean designs, a few crisp images, and “Apple
like” simplicity. The search engine optimization group is also a big
fan of simplicity, but not so much with images; they want text.
The result is always a clean design with adequate room for plain
text to be optimized, though text placement is something done by the
designers with an almost querulous tone. Ultimately both sides are
pleased and the client is always happy with the end product.
Does it have to be a battle between the designers and word warriors?
Not really because people and search engines both want to see the same
thing. When you are searching for something, you want easy-to-read text
on a white background. You want a navigation menu that is direct and to
the point. You also don’t want to interpret clever slogans.
Clever slogans? That’s our next stop on the simplicity highway.
We were talking to a semi-competitor that specializes in
imagination. They’re a consulting group that helps companies come up
with completely out-of-the-box methods of getting the word out
regarding their products and services. They could not figure out why
they were getting so much traffic, yet very few contact requests.
When a visitor would land on their well-designed website, they would
see a lot of information, examples, and everything was pretty much in
line with web layout and design standards. However, rather than having
an intuitive button that said, “Get a Quote” or “Contact Us,” they had
a button that read “Imagine!”
Clearly, people going to their website were not in the mood to learn
somebody’s corporate culture lingo, so visitors interested in getting a
quote were even less interested in using their imagination.
The moral of this week’s article is that simplicity can work for
everybody. Branding can play nicely with design. Designers and search
engine optimization specialists can work together to present SEO
friendly text in the center of a crisp website, and the end user can
clearly navigate the website to discover the exact information for
which they are looking.
That translates into a professional image for your business and,
most importantly, new insurance policies for your agency or company.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Knowing Where to Go to Submit to Search Engines
There are a lot of phony services out there that promise to do
useless things for the optimization of your website. The most popular
is the submission of your website to thousands of search engines.
However, there are not really thousands of search engines, just 5:
Google, Yahoo, Cuil, Ask, and Bing (formerly Live.com which was
formerly MSN search). Other “search engines” like AOL.com, Search.com,
and others just pull from one of those 5 search engines.
Certainly others may exist, but their search volume is negligible.
To submit to the 5 search engines, you don’t need to pay anything, just
know where to go.
Below are some helpful links you can use to submit your website.
To Submit to Google
http://www.google.com/submityourcontent/index.html (Click on “Add URL.”)
To Submit toYahoo
http://search.yahoo.com/info/submit.html (Click on “Suggest your site for free.” You must have a Yahoo User ID.)
To Submit to Bing
http://www.bing.com/docs/submit.aspx (I actually had to Google “submit to Bing” to find this URL as Microsoft doesn’t clearly identify it on Bing.com.)
To Submit to Ask
http://about.ask.com/en/docs/about/webmasters.shtml
(It is a somewhat complicated process to get into Ask, but chances are
they have already found you based other websites that are linking to
yours.)
To Submit to Cuil
http://www.cuil.com/info/contact_us/feedback/?to=crawl%20me (It requires an email address.)
Hopefully these links will help you. Remember, you can submit a
website a hundred times and it will NOT improve your ranking.
Ultimately, it’s a matter of what you are submitting and how many
others are linking to it.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
To Tweet or Not to Tweet for Search Engine Marketing
Twitter. Mention Twitter at a cocktail party and you will
simultaneously hear roars of love and hate. But is it really any good
for your business?
It can be. As a business, you can use Twitter as a 140 character
newsletter. Is something exciting happening? Send it out on Twitter.
Something new is coming out? Send it on Twitter. Have some meaningless
information that is of no value to anyone? Most users send that on
Twitter too… but as a business, keep it under your hat.
Just as your conversation is moderately different when talking to
friends over drinks than it is when speaking to a client, your Twitter
profile is no different. When using Twitter as a business tool, keep
your topics relevant to your business, professional, and useful. By
doing that, Twitter could become a valuable traffic source for your
website.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Thirteen Year Legal Marketing Advantage
When performing a search engine optimization analysis for a new
legal client, we ran across a competing law firm whose website had been
online since 1996. The website was ranked number one and it appears it
will stay that way indefinitely.
Thirteen years…
The Internet has been used commercially since the early nineties and
began trickling into homes around the world in 1992 (although it
originally went live in 1969 as a U.S. Department of Defense project
called ARPANET).
Four years after the Prodigies and AOLs started making their
irritating fax machine noises on computers everywhere, this one
competing law firm purchased a domain name and set up a website.
Today, that firm has thirteen years of links to it. Some of those
links are as old as the website itself. The result of this thirteen
year old investment (which the attorney was most certainly mocked for
doing when he originally purchased the site) now has his firm ranked
number one, on page one, for a personal injury related website in a
popular metro area.
Had he set up his website and paid no attention to search engine
optimization, he would not be where he is today; so age isn’t
everything. But, here is something to think about… if you were
competing against this law firm in their regional market, they would
have a thirteen year advantage on you.
Don’t be the last law firm to market yourself online. Having a
website isn’t good enough; you need a search engine marketing plan to
get your website found and positioned highly in the search engines.
Every day you wait, your competitors are being handed the advantage.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
