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Insurance Marketing with an Eleven Year Head Start
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Recently, we had to perform a search engine optimization analysis
for a new insurance client. In doing so, we came across a competing
agency’s website that originally went online in 1998. The website was
ranked number one and probably will stay that way for a long while.
Eleven years…
The Internet has been used commercially since the early nineties and
began trickling into homes around the world in 1992 (although it
originally went live in 1969 as a U.S. Department of Defense project
called ARPANET).
Six years after Internet services like AOL started making their
irritating dial tone noises on computers everywhere, this one insurance
agency purchased a valuable domain name and had a website created.
Today that agency has eleven years of links to its website. Some of
those links are as old as the website itself. The result of this eleven
year old investment is a page one ranking for their state’s related
insurance terms; and, an eleven year online insurance marketing advantage.
It’s important to note, had this agency set up their website and
paid no attention to search engine optimization, they would not be
ranked where they are today; so age isn’t everything. But, here is
something to think about… if you were competing against this agency in
their region, they would have an eleven year advantage over you.
Don’t be the last insurance agency or company to engage in online
insurance marketing. Having a website isn’t good enough; you need an
insurance search engine marketing plan to get your website found and
positioned highly in the search engines. Every day you wait, your
competing insurance agencies and companies are getting handed an
advantage.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Using Business Social Network Connect.Adviatech.com
A month ago, SEOLawFirm.com’s parent company, Adviatech Beta, launched a business social network called Adviatech Connect.
The application was customized to make it search engine friendly by
allowing members to post blog entries, marketing literature, and
connect with other businesses. Most importantly, we allow hyperlinking
keyphrases.
Whenever you post a blog entry in Adviatech Connect and a keyphrase
is mentioned within your content (for example: Boston divorce lawyer),
highlight the keyphrase, then click on the chain link icon. When the
pop-up shows up, type in your full website address including the “www”
and click “OK.” You will then have hyperlinked a keyphrase.
Hyperlinked keyphrases are very helpful in the search engine optimization process and now you can use the free business social network at http://connect.adviatech.com to help your search engine ranking.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Insurance Marketing and Online Website Editors
Over the last few weeks, we have provided useful information about
how writing articles is a valuable way to build links to your insurance
website. Truly, there is no better or more ethical way to build links
to your insurance website.
The other side of search engine optimization, however, deals with
your actual website. Items such as the platform your website is built
on, or your hosting environment, may effect your online insurance
marketing and search engine optimization.
The biggest hindering factor in search engine marketing is a website
that uses a content management system that is not SEO friendly. Are you
unsure if you use a content management system? If you are able to login
online and make changes to your website content, then you are using a
content management system.
Not all content management systems are bad. In fact, many of them
have built-in, search engine friendly URL’s and other tools needed to
market your website successfully.
The two most important elements of a solid content management system
are the ability to add custom page titles on every page (as opposed to
having one universal page title), and search engine friendly URL’s.
An example of a non-search engine friendly URL is this: yourdomain.com/index.asp?=2029_id_29,0,20,13
All of those commas and characters at the end make it difficult for Google’s search engine bot to crawl your website.
A search engine friendly URL for a page on your website pertaining
to health insurance (for example) would be this:
yourdomain.com/health-insurance.
Notice how that URL structure is descriptive of the content within that page and uses the keyphrases.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Law Firm Marketing and Content Management Systems
We hope we have provided useful information as we have shown you how
writing articles is a valuable way to build links to your law firm’s
website. Truly, there is no better or more ethical way to link to your
site.
The other side of search engine optimization, however, deals with
your actual website. Items such as the platform in which your site is
written, or your hosting environment, is basically what your law firm’s
website is sitting on.
The biggest hindering factor in search engine marketing is a website
that uses a content management system that is not SEO friendly. Are you
unsure if you use a content management system? If you are able to login
online and make changes to your firm’s website content, then you are
using a content management system.
Not all content management systems are bad. In fact, many of them
have built-in, search engine friendly URL’s and other tools needed to
market your website successfully.
The two most important elements of a solid content management system
are the ability to add custom page titles on every page (as opposed to
having one universal page title), and search engine friendly URL’s.
An example of a non-search engine friendly URL is this: yourdomain.com/index.asp?=2029_id_29,0,20,13
All of those commas and characters at the end make it difficult for Google’s search engine bot to crawl your website.
A search engine friendly URL for a page on your website pertaining
to personal injury (for example) would be this:
yourdomain.com/practice-areas/personal-injury.
Notice how that URL structure is descriptive of the content within that page and uses the keyphrases.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Building Links for Insurance Marketing
How to Write Insurance Marketing Articles – Part III
Over the past few weeks, we have been talking about writing articles
that drive new visitors to your insurance website. The first step was
writing a title and summary that sparks interest while utilizing your
keyphrases.
The second step was writing an interesting article without using
your name or insurance agency or company name in the body of the
article.
With the body of the article not allowing you to include your name,
insurance agency name, or website, you may be wondering how this is
going to help build links to your insurance website. The solution? It’s
all in the footer.
Article directories allow you to submit your content with an “author
credit” in the footer. This is where you attribute the article to your
name, insurance company or agency, and link back to your website.
We have been using a fictitious Colorado health insurance agency
during this series. A good SEO friendly footer for John Smith of this
agency would be the following:
John Smith is a licensed Colorado health insurance agent
specializing in helping people obtain affordable Colorado health
insurance. To learn more, visit (website address) or call
1.800.555.9595.
Now, in the article directory, you will want to highlight “Colorado
health insurance” and link them to your website. Of course the terms
will vary depending on your region and insurance line. You can usually
link to your website by clicking on a chain link icon in the article
directory submission form.
So where do you post your articles? We will give you a couple good
sources to use while showing you how to include your content in
Adviatech’s social network… http://connect.adviatech.com.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Building Links for Law Firm Marketing
How to Write Legal SEO Articles – Part III
Over the past few weeks, we have been talking about writing articles
that drive new cases to your law firm’s website. The first step was
writing a title and summary that sparks interest while utilizing your
keyphrases.
The second step was writing an interesting article without using your name or law firm’s name in the body of the article.
With the body of the article not allowing you to include your name,
law firm name, or website, you may be wondering how this is going to
help build links to your website. The solution? It’s all in the footer.
Article directories allow you to submit your content with an “author
credit” in the footer. This is where you attribute the article to your
name, law firm, and link back to your website.
We have been using a fictitious Boston law firm called Smith &
White, a divorce law firm. A good SEO friendly footer for Smith &
White (assuming named partner John Smith wrote the article) would be
the following:
John Smith is a Boston divorce lawyer with Smith & White, a
Massachusetts law firm specializing in family law. To learn more or to
contact a Boston divorce attorney, visit us at (website address) or
call 1.800.555.9595.
Now, in the article directory, you will want to highlight “Boston
divorce lawyer” and “Boston divorce attorney” and link them to your
website. Of course the terms will vary depending on the type of law you
practice and the region in which you are located. You can usually link
to your website by clicking on a chain link icon in the article
directory submission form.
So where do you post your articles? We will give you a couple good
sources to use while showing you how to include your content in
Adviatech’s social network… http://connect.adviatech.com.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Learn from Search Engine Marketing Professionals
One of the easiest ways to get on the fast track of search engine
marketing success is to talk to someone who has been there. Of course
you can contact Adviatech at 1.800.728.5306 or visit us at http://www.adviatech.com. You can also visit our favorite online resource, SEOMoz.
SEOMoz.org offers a handful of useful tutorials related to search
engine optimization. They offer a subscription package or your can
visit their YouMoz section for free, which offers tips and tricks to
SEO written by search engine marketing professionals. You can visit
this section at http://www.seomoz.org/ugc.
Adviatech is not affiliated with SEOMoz, we just wanted to point out
a useful resource to help you understand more about search engine
optimization.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Learning Search Engine Marketing with Podcasts
If you don’t have time to read about search engine optimization, you may consider subscribing to some search engine marketing related podcasts.
Podcasts are generally between 5 and 15 minutes except for more
widely distributed ones like those produced by NPR, which are generally
half hour shows. You can download iTunes and search through their
directory of podcasts, then simply click on the subscribe button for
your selection. Each time a new show is available, iTunes will download
it for you to listen.
You can transfer the podcasts to your iPod or other MP3 player then
plug it into your car. A lot of useful information if available through
these productions.
Adviatech, has recently launched their own podcast titled Your SEO
Update. It’s a bi-weekly show discussing different aspects of search engine marketing and search engine optimization.
You may listen to the first episode here: http://www.adviatech.com/the-dark-side-of-nofollow-tags/ or subscribe to the podcast at http://feeds2.feedburner.com/yourseoupdateadv.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Writing Legal Marketing Articles that Get Cases
Last time, we talked about the importance of writing articles, how
to utilize your keyphrases in your title, and a two sentence summary.
Articles are used to share information with Internet users while
building back-links to your law firm’s website. They are a crucial part
of your legal marketing strategy.
When writing your articles, you should know a few important things.
1) You may not use your law firm’s name, your personal name, or references to yourself in a manner such as “us,” “we,” or “I.”
2) Articles are to be informative. They should provide direction to your users.
It’s OK to encourage readers to use an attorney, but you cannot in the body of the article reference your own firm.
Last week, we built a title and summary around a fictional Boston attorney that specializes in divorce.
Title: Boston Divorce Petitioners May Face Delays
Summary: Are you filing for marriage dissolution in Massachusetts
without a Boston divorce lawyer? Here are some ways to avoid delays in
your case.
Now it’s time for the article body. Your article should be 350-400
words. The rules for what’s allowed in the article are set forth by the
article directories to which you will be submitting. So if you mention
your firm’s name, they will decline your article.
Begin your article by utilizing your keyphrases. In this example,
the keyphrase is “Boston divorce lawyer.” The first paragraph needs to
encourage your readers to continue reading.
First Paragraph of Article Body: Getting a divorce is one of the
most stressful events a person can face in their life. The emotional
side that constantly presents uncertainty and fear has to be set aside
to deal with the legal aspects of divorce. In a divorce, all property
and assets must be reviewed and agreeably split between the two
parties. Doing this without a Boston divorce lawyer could spawn
disaster. Without the use of a Boston attorney in your Massachusetts
divorce, you may let the emotions of the divorce get in the way of the
asset disbursement part of the dissolution, which will only complicate
the matter.
From that point, you want to continue to give brief insight on the
process of getting a divorce while periodically (no more than once per
100 words) mention the keyphrase Boston divorce lawyer.
So you can’t use your name, law firm name, or personal information
in the article… wondering how that’s going to get traffic to your law
firm’s website?
Next week we will talk about how to link to your site from your articles while getting them approved by the article directories.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Writing Insurance Marketing Articles that Get New Policies
Last time, we talked about the importance of writing articles, how
to utilize your keyphrases in your title, and a two sentence summary.
Articles are used to share information with Internet users while
building back-links to your insurance website. They are a crucial part
of your insurance marketing strategy.
When writing your articles, you should know a few important things.
1) You may not use your insurance agency’s name, your personal name,
or references to yourself or an insurance company in a manner such as
“us,” “we,” or “I.”
2) Articles are to be informative. They should provide direction to your users.
It’s OK to encourage readers to use an insurance agent, but you cannot in the body of the article reference your own agency.
Last week, we built a title and summary around a fictional Colorado health insurance agency.
Title: Colorado Health Insurance Premiums Can be Lower
Summary: If your Colorado health insurance premiums are too high,
you may be able to lower them. By utilizing tax deductible HSA’s and
modifying coverage, you can save substantially each year on your health
insurance costs.
Now it’s time for the article body. Your article should be 350-400
words. The rules for what’s allowed in the article are set forth by the
article directories to which you will be submitting. So if you mention
your insurance agency or company’s name, they will decline your article.
Begin your article by utilizing your keyphrases. In this example,
the keyphrase is “Colorado health insurance.” The first paragraph needs
to encourage your readers to continue reading.
First Paragraph of Article Body: Obtaining Colorado health insurance
may present questions that you can not answer yourself. In fact, its
common practice for insurance companies to include wording in policy
descriptions that are not easy for the policy holder to understand. To
make sure you are getting the best deal on your health coverage, here
are some things to ask your Colorado health insurance agent which could
save you money.
From that point, you want to continue to give brief insight on ways
to save money on health insurance while periodically (no more than once
per 100 words) mentioning the keyphrase Colorado health insurance.
So you can’t use your name, insurance agency or insurance company
name, or personal information in the article… wondering how that’s
going to get traffic to your insurance website?
Next week we will talk about how to link to your site from your articles while getting them approved by the article directories.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
