Full Company Profile
Marketing Materials
Executive Profiles
Jason Bland
VPManager Registration
Adviatech Corp. RSS Feed
Writing Law Firm Marketing and SEO Friendly Articles
- ‹ previous
- 389 of 1407
- next ›
As a legal marketing
company focusing on search engine marketing, we spend a lot of time
expressing the importance of content. But content doesn’t really do
anything if it isn’t published.
Of course, the first part of using content to grow your law firm is to create it.
As
a lawyer, you have valuable knowledge that is in demand for your area
of practice. To help your search engine optimization effort, you should
write a series of articles pertaining to your area or areas of
expertise.
To
begin, create a title that reflects your keyphrases and the topic that
you will be discussing in your article. For demonstration purposes, we
will use a Boston divorce lawyer as an example.
Example Title: Boston Divorce Petitioners May Face Delays
Make
sure your title is descriptive. Even though we could not get the full
keyphrase of “Boston Divorce Lawyer” into this title, we at least got
“Boston Divorce.” It’s better to make sure your title is not spammy
(using your keyphrases too often or to an extent that it doesn’t make
sense) than risk being declined by article publishing sources.
Now
it’s time to write a summary. Most article directories (where you will
be publishing your article) require a two sentence summary. This should
be used to grab the readers’ attention and also consist of your
keyphrases.
Example
Summary: Are you filing for marriage dissolution in Massachusetts
without a Boston divorce lawyer? Here are some ways to avoid delays in
your case.
In the summary, we were able to use your keyphrase while making the statement still sound relevant and not spammy.
Next
week we will talk about the article body, word count, and how to make
the article send traffic to your law firm website without sounding like
an advertisement.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Know Where You Stand with Google
Just
as it helps to monitor your credit, it also helps to monitor your
search engine credit. Google assigns a quality number to each website
called Google Pagerank.
Your
Pagerank number goes from 0 – being a new website or worthless website
– to 10 being the absolute best. To give you an idea of the scale,
Youtube.com and Wikipedia.org are Pagerank 9 websites. CNN is a
Pagerank 10.
With
that said, a healthy and realistic Pagerank goal for a business website
is between 3 and 6. Keep in mind, your Pagerank number only changes a
couple times a year so if your number is the same for several months
into your search engine marketing, don’t be discouraged.
You do need to know where you stand search engine marketing company, Adviatech, has setup a Pagerank checking tool at http://www.adviatech.com/google-pagerank-checker/.
The tool will also estimate the number of links to your website with the backlink checker.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Writing Insurance Marketing and SEO Friendly Articles
As an insurance marketing
company focusing on search engine optimization, we spend a lot of time
expressing the importance of content. But content doesn’t really do
anything if it isn’t published.
Of course, the first part of using content to grow your insurance agency or company is to create it.
As
an insurance professional, you have valuable knowledge that is in
demand. To help your search engine optimization effort, you should
write a series of articles pertaining to your area or areas of
expertise.
To
begin, create a title that reflects your keyphrases and the topic that
you will be discussing in your article. For demonstration purposes, we
will use a Colorado Health Insurance agency.
Example Title: Colorado Health Insurance Premiums Can be Lower
Make
sure your title is descriptive. It’s better to make sure your title is
not spammy (using your keyphrases too often or to an extent that it
doesn’t make sense) than risk being declined by article publishing
sources.
Now
it’s time to write a summary. Most article directories (where you will
be publishing your insurance article) require a two sentence summary.
This should be used to grab the readers’ attention and also consist of
your keyphrases.
Example
Summary: If your Colorado health insurance premiums are too high, you
may be able to lower them. By utilizing tax deductible HSA’s and
modifying coverage, you can save substantially each year on your health
insurance costs.
In the summary, we were able to use your keyphrase while making the statement still sound relevant and not spammy.
Next
week we will talk about the article body, word count, and how to make
the article send traffic to your insurance website without sounding
like an advertisement.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Closing the Phone Book on Legal Marketing
There was a knock on the door with a man standing on the other side
of that same transparent door holding a large case of something heavy.
As the receptionist opened the door, the man extended a clipboard and a
pen asking the receptionist to initial next to the office address, as
proof of receipt.
A case of nine phone books were handed over to the receptionist; one
for each line, I suppose. She returned to her desk and began folding
small postage boxes and preparing the label printer.
As she began stuffing promotional items in the postage boxes, she
smiled at the stack of phone books recently delivered. She opened one
up. Then one-by-one, she began ripping out the pages.
Each page was crinkled then tossed into the postage box. Every
lawyer that advertised on those now crinkled up yellowish pages had
just spent thousands of dollars to have their name and contact
information printed on a packaging paper.
The creative uses of telephone books from shipping tissue, to
footstools, to furniture balancers are certainly expanding while the
readership is depleting. Who wants to spend a few minutes looking for
something in the phone book when a few seconds on Google can return the
same result?
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
For Search Engine Marketing Sake, Be Interesting
When writing your website content, it’s important not only to have a
lot of text but also have useful, interesting text. If you have pages
and pages of boring literature, nobody will read it or want to link to
it.
If your company has multiple employees or departments that
specialize in various fields, you should have them write the content
for those relevant pages. Recently, SEOLawFirm.com’s parent company,
Adviatech, finished a complete corporate rebranding and redevelopment
of Adviatech.com. When writing all new content, Adviatech turned to the
individuals who specialize in the various fields from search engine marketing, writing, designing, and social networking.
The result is a collection of pages written by experts. Utilizing
this same technique for your website will allow you to populate your
website with relevant content that will surely attract natural inbound
links and convert your visitors to clients.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Improving Your Law Firm Marketing with Headers
There are two sides to marketing your law firm website with search
engine optimization. The first is onsite optimization. These are the
changes made so your website’s tags and content clearly reflect your
most popular keyphrases.
The second part is link building. This is the process of getting
third party websites (not affiliated with your own) to link to your
website.
This week, we are going to focus on the first part: onsite search engine optimization.
A very simple modification you can make to your law firm’s website
to help its search engine optimization is to include keyphrases in the
header tags.
Your website’s header tags are assigned as H1, H2, and H3. You can
continue to H6, but the top three are the most important. In November
2008’s Google Search Engine Optimization Starter Guide, Google talks
about why headers are so important.
“Since heading tags typically make text contained in them larger
than normal text on the page, this is a visual cue to users that this
text is important and could help them understand something about the
type of content underneath the heading text. Multiple heading sizes
used in order create a hierarchical structure for your content, making
it easier for users to navigate through your document.”
With the goal of onsite search engine optimization being to make
your law firm’s website look good to both users and the search engines,
header tags are an easy way to accomplish both.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Search Engine Optimization and Hosting
A hosting provider is an important part of your search engine marketing.
I’m reminded of a client of ours from several years ago. Their
ecommerce website was ranked number 2 on the first page of Google for
their main keyphrase, clearly a successful search engine optimization
campaign. But, they were hosting their website with a cheap “bargain
bin” hosting provider.
With search engine marketing,
links are always being built with the content that is getting published
each month. That means Google and other search engines are visiting
your website to update it frequently, because of their crawler running
into your website more often. Our client’s hosting provider was
frequently having database outages and one day, that happened while
Google was looking.
Their once first page ranking disappeared a few days after and their search engine listing suddenly looked like this:
SQL Query Error
Cannot connect to sql database.
Uptime is extremely important for your website and therefore a solid
quality hosting provider should be selected. Paying $5-$10 a month more
is a small premium to pay to not lose your search engine ranking.
That particular incident happened before we offered hosting, but we
were able to convince our client to move to a reputable hosting
provider that would provide uptime and a solid web server environment.
Also, after 6 weeks, we were able to repair their ranking (a process
further delayed by more periodic SQL errors prior to their switch) but
that was 6 weeks of lost business, easily preventable by using a good
hosting provider.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Improving Your Insurance Search Engine Optimization with Headers
There are two sides to marketing your insurance website with search
engine optimization. The first is onsite optimization. These are the
changes made so your website’s tags and content clearly reflect your
most popular keyphrases.
The second part is link building. This is the process of getting
third party websites (not affiliated with your own) to link to your
website.
This week, we are going to focus on the first part: onsite search engine optimization.
A very simple modification you can make to your insurance website to
help its search engine optimization is to include keyphrases in the
header tags.
Your website’s header tags are assigned as H1, H2, and H3. You can
continue to H6, but the top three are the most important. In November
2008’s Google Search Engine Optimization Starter Guide, Google talks
about why headers are so important.
“Since heading tags typically make text contained in them larger
than normal text on the page, this is a visual cue to users that this
text is important and could help them understand something about the
type of content underneath the heading text. Multiple heading sizes
used in order create a hierarchical structure for your content, making
it easier for users to navigate through your document.”
With the goal of onsite search engine optimization being to make
your insurance website look good to both users and the search engines,
header tags are an easy way to accomplish both.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Making the Phone Ring with Insurance Marketing
When talking about online insurance marketing,
we put a lot of focus on the search engine optimization: your insurance
agency or company’s Google ranking and the ability to be found.
However, if your website comes up on the first page of a search result,
does that mean you have a new client?
The obvious answer is no. You still have to convince the person that
your insurance agency or company is the best choice for their policy.
In short, you have to make the phone ring.
The first element of conversion is design. Your insurance website
needs to look professional. That means a clean design and easy
navigation for both search engine bots and users. If your insurance
website has valuable content but it’s not in a professional design,
chances are your visitors will click away before reading your content.
Your professional website design will encourage visitors to read
your content. Your website’s content needs to consist of two types of
styles.
Informative Content
Your informative content is where you share your experience, expertise,
and convince the reader that you are the best choice for their
insurance needs.
Sales Content
Your sales content will consist of the “call to action” which
encourages users to contact your company or agency via a contact form,
email or telephone.
The combined elements of design and content will make your phone ring and bring in new policies.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Insurance Marketing – More Policies with More Content
If your insurance website has some strong inbound links, a lot of
strong useful content, and is for the most part, search engine
optimized, here is one element that may be keeping your site from
ranking higher in the search engines: the length of your home page.
Google, in particular, loves heavy websites that have a lot of
useful content. They also put a lot of emphasis on your home page when
ranking your insurance website. Therefore, it is your home page that
will make the most impact with your online insurance marketing strategy.
When asked to find out why a website is not on the first page when
it appears to be optimized and have a solid inbound link base, the
majority of the time we find that the home page simply needs to be
longer.
If you are currently in that situation, try extending your home
page. A good home page should be 450-600 words long. Don’t forget to
hyperlink words in the content that takes the visitor to other relevant
parts of your website. That feature is appreciated by your user and the
search engines.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
