Full Company Profile
Marketing Materials
Executive Profiles
Jason Bland
VPManager Registration
Adviatech Corp. RSS Feed
When Search Engine Optimizing, Focus on the Winners
- ‹ previous
- 483 of 1407
- next ›
When seeking a search engine optimization
company, some businesses have unrealistic expectations. Often times, we
receive requests like, “I want to be number one on everything!”
The truth is, the majority of the internet’s search traffic doesn’t
come from “everywhere,” it comes from Google. A much smaller portion
comes from Yahoo, and an ignorable portion comes from Microsoft’s
Live.com.
All three of those search engines have their own guidelines and
ideals about what searchers want to see. However, Google is the
toughest, most used, and the most open about what they expect from a
website.
So when beginning a search engine marketing effort, just focus on the big search engines. Ultimately, that is from where your investment return will come.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Targeting Your Region with Search Engine Marketing
Your regional focus is an important element of your search engine marketing.
At first you may want to focus on a large area that you can fully
service, or a small suburban area that isolates your company from a
larger market.
If your service is regional (legal, medical, financial, etc), then
focus on your closest metro area. More people search for terms using
the closest metro area in the keyphrase than their state or county.
However, if you can effectively service your entire state, then you
should focus individually on the metro areas within your state as well
as the state itself.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Making the Phone Ring with Law Firm Marketing
When talking about online legal marketing,
we put a lot of focus on the search engine optimization: your law
firm’s Google ranking and the ability to be found. However, if your
website comes up on the first page of a search result, does that mean
you have a new client?
The obvious answer is no. You still have to convince the person that
your law firm is the best choice for their case. In short, you have to
make the phone ring.
The first element of conversion is design. Your law firm website
needs to look professional. That means a clean design and easy
navigation for both search engine bots and users. If your website has
valuable content but it’s not in a professional design, chances are
your visitors will click away before reading your content.
Your professional website design will encourage visitors to read
your content. Your website’s content needs to consist of two types of
styles.
Informative Content
Your informative content is where you share your experience, expertise,
and convince the reader that your law firm is best suited to handle the
prospective client’s case.
Sales Content
Your sales content will consist of the “call to action” which
encourages users to contact your firm via a contact form, email or
telephone.
The combined elements of design and content will make your phone ring and bring in new cases.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Legal Marketing - More Cases with More Content
If your law firm’s website has some strong inbound links, a lot of
strong useful content, and is for the most part, search engine
optimized, here is one element that may be keeping your site from
ranking higher in the search engines: the length of your home page.
Google, in particular, loves heavy websites that have a lot of
useful content. They also put a lot of emphasis on your home page when
ranking your website. Therefore, it is your home page that will make
the most impact with your online legal marketing strategy.
When asked to find out why a website is not on the first page when
it appears to be optimized and have a solid inbound link base, the
majority of the time we find that the home page simply needs to be
longer.
If you are currently in that situation, try extending your home
page. A good home page should be 450-600 words long. Don’t forget to
hyperlink words in the content that takes the visitor to other relevant
parts of your website. That feature is appreciated by your user and the
search engines.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Reputation Management from the Court Room
It started out as something simple. You were late to a meeting,
decided that the speed limit was insufficient by 15 – 20 miles per hour
so you created your speed limit in the comfort of your car.
As you get off the interstate you notice a colorful display in your
rear view mirror so you slow down. The police officer gives you that
emotionless authoritative glare that they practice in the mirror then
hands you a ticket, wishes you a pleasant day (while knowing very well
that all hopes off that have been erased), then proceeds to continue
his journey keeping the streets safe from speeders and the county’s
revenue safe from depletion.
However, the police officer may have handed you more than a speeding ticket. What he may have actually given you was a reputation management problem.
With more municipalities publishing public records online, benign legal matters like a speeding ticket can turn into irritating online reputation management
issues. Now, when someone Google’s your name, they may see a docket
that reads something like “The State of Florida vs. John Smith” or
“Orange County vs. John Smith”.
Many people will see that and pass judgment without reading the case. If such a reputation management problem has occurred with you, this can simply be handled using the same techniques that push back more damaging content.
To learn more about online reputation management or reputation management, visit EBadPress.com or call 1.800.998.6005.
Twitter Me That
(Part II of “Twitter Me This”)
Last week, we talked about the basics of Twitter. If you missed it, here is a quick recap.
Twitter combines the publicity of a blog with the simplicity of text
messages. You’re rather limited with 140 characters per post. Everyone
from doctors to senators to gossiping teenagers use Twitter. They use a
“nofollow” tag which means Google will not credit a link from Twitter
to your account.
There is value in Twitter from a business point of view. To start, go to http://twitter.com
and create an account. Setup a profile with your business name, phone
number, and website address. Tada! You are now plugged into Twitter.
Now, a few times a week, post a 140 character message. A general
tip, ideas, current events — anything relevant to your business is a
good Twitter post; also known as “Tweets” in our office.
Once you have a couple weeks of posts, or Tweets, it’s time to start letting people know you exist.
At the top of Twitter, click on “Find People.” This is where you
type in your target market, which is easier to do if you are business
to business. For an example, we will type in “doctor.” Go through the
list and click on “Follow” for everyone who seems to be a doctor, based
on their description.
All people you follow will get an email saying, “___________ (your
name) is following you on Twitter.” Often, people will visit the
profiles of their followers and if they find the profile interesting
enough, they may decide to follow you; thus, building your follower
base on Twitter.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Twitter Me This
We will write a more detailed article about Twitter in the future;
but for now, we’ll answer some frequently asked questions about Twitter.
1) What is Twitter? – Essentially, Twitter takes
the simplicity of a short text message and combines it with the public
access of a blog. So, you can update your “Twitter blog” with 140
character messages.
2) Who uses Twitter? – Everyone from teenagers, to doctors during surgeries, and U.S. Senators; sometimes during the presidential address.
3) Will it help my inbound link population? – No.
Twitter uses a “nofollow” tag. If you link to your website from a
Twitter post, Google will see the link, but not credit it to your
domain as a link because of the “nofollow” tag.
4) Can Twitter help my business? – Yes, Twitter can help your business.
Next week, we will go into more detail about Twitter and how you can
use it to help your business. Until then, feel free to connect with us
at http://twitter.com/adviatech.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Building Your Law Firm’s Web Content
A common misconception is that Google wants to see a website always changing. For a website like CNN,
your newspaper, or an active blog, that’s alright because they don’t
focus on any one set of keyphrases. Their traffic comes from the
keyphrases in their articles.
However, your law firm website is different. As a crucial part of your legal marketing
effort, your website has a set of keyphrases for which you want to
achieve first page placement. If you constantly change your website
titles, headers and on-site page content, your website may appear to be
more unstable than dynamic.
Unstable is not attractive. However, dynamic is a good thing.
The key is having a balance. The best way to achieve this balance is
with a blog and an RSS feed. By regularly posting blog entries to your
onsite blog, your legal website
will always be growing with new pages generated from your blog entries.
The larger your website, the higher quality it looks. That, of course,
is assuming the content is of good quality.
By using an RSS feed, you can display the blog entries on your home
page and sub pages. The feed will update each time you post a new blog
entry.
A good example of this can be found on our website at http://www.seolawfirm.com.
The content you see in the right column of the website is coming from
our blog and is automatically posted on the side whenever we post a new
blog entry.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Adding to Your Insurance Website Content
A common misconception is that Google wants to see a website always changing. For a website like CNN,
your local newspaper, or an active blog, that’s alright because they
don’t focus on any one set of keyphrases. Their traffic comes from the
keyphrases in their articles.
But your insurance website is different. It has a set of keyphrases for which you want to achieve first page placement. If you constantly change your insurance website titles, headers and on-site page content, your website may appear to be more unstable than dynamic.
An unstable insurance website is not attractive. However, dynamic is a good thing.
The key is having a balance. The best way to achieve this balance is
with a blog and an RSS feed. By regularly posting blog entries to your
onsite blog, your website will always be growing with new pages
generated from your blog entries. The larger your website, the higher
quality it looks. The greater the quality, the more successful your
insurance marketing effort will be.
By using an RSS feed, you can display the blog entries on your home
page and sub pages. The feed will update each time you post a new blog
entry.
A good example of this can be found on our website at http://www.readytoquote.com. The content you see in the right column of the website is coming from our insurance marketing blog and is automatically posted on the side whenever we post a new blog entry.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Older News May Cause New Reputation Management Problems
So, it happened several years ago and you thought you were in the clear. Then one day, you plug your name into Google and you see it. The one item you hoped had found its way into an internet black hole, yet there it is, your bad reputation.
Reputation management
problems don’t always start with a current event. Sometimes, your old
negative press resurfaces because of algorithm changes in Google or
maybe some newer relevant content has been deleted by the individual
webmaster.
Addressing older online reputation management
problems is similar to recent events. By getting new positive press on
quality content networks, that event in your past may not jump into a
black hole, but should at least go back two to four pages in the search
engines.
To learn more about online reputation management or reputation management, visit EBadPress.com or call 1.800.998.6005.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
