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Your Insurance Website Can be on the First Page of Google
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Probably one of the most hindering factors in insurance marketing
is when an insurance agency or company gives up before trying. Ideas
like “my insurance products are too competitive” or “my city/state is
too competitive, my insurance agency won’t be in the top 10 on Google”
often prevents agencies from starting an online insurance marketing campaign.
Here is a secret… yes, your insurance website
can be on the first page of Google when someone searches in your region
for your insurance products. This is talking about the natural top ten
rankings, not pay-per-click sponsored advertisements.
The process of getting to the first page of Google involves a professional insurance website
and building quality links to that website. Even though you may be in a
popular city or state, not all of your competitors are taking advantage
of natural search engine optimization.
Take Advantage of Search Engine Optimization
Seniority plays a roll in online insurance marketing. The sooner you begin search engine optimization, the sooner your insurance website
will begin looking credible to Google. Credibility is based on the
quality of your website, links to your website, and something that no
one can speed up: the age of your website.
By claiming your page one position now, you can become a present force in Google in the future.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Insurance Marketing Now Offered Through ReadytoQuote.com
The Adviatech insurance marketing services will now operate under ReadytoQuote.com. The division comes just six months after the company did the same for SEOLawFirm.com, their legal marketing subsidiary.
Insurance marketing is about to get an upgrade, according to Adviatech Corp. Search engine marketing company, Adviatech, approaching its fifth fiscal year and fourth profitable year, has announced the official launch of ReadytoQuote.com.
For several years, Adviatech has been building on their niche, search engine optimization services. They first announced in 2007 that they would be taking on the insurance industry by building a customized insurance marketing plan that fits the unique statewide search engine optimization platform required by so many insurance agencies.
While Adviatech’s Vice President, Jason Bland, continues building the legal marketing side of the company, SEOLawFirm.com, the ReadytoQuote.com department is going to be handled by a true insurance veteran, Adviatech Co-Founder, Christopher Kazor.
Kazor is the acting President of Adviatech Corp., and works on the reputation management side. He has been positioning himself over the last year to take over the insurance marketing
division of Adviatech. Today as ReadytoQuote.com officially goes live,
Kazor is ready to help insurance agents and companies harness the power
of the internet and bring in more policies.
“The unfortunate reality of other insurance marketers is that they sacrifice search engine optimization
to make websites administrator friendly – easy to edit.” Kazor
continues with a true story, “Just last week when reviewing a
prospective client’s website, I noticed that their website URL was not
changing. Seeing that it was built using frames, I asked how long they
had the website live. Expecting to hear 5-6 years, I was shocked when I
learned they had recently purchased it within the month.”
If the name ReadytoQuote.com sounds familiar, it’s because Adviatech originally used the name for a pre-made insurance website
that was customized for each agency. Soon the company realized it was
best to offer a premium product with a custom website. While the “ready
made” websites were ranking well, conversion is always greater with a
custom, professional insurance website.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Yes, Your Law Firm Can Get on Page One
Probably one of the most hindering factors in legal marketing
is when a law firm gives up before trying. Ideas like “my area of
practice is competitive” or “my city/state is too competitive, my firm
won’t be in the top 10 on Google” often prevents firms from starting an
online legal marketing campaign.
Here is a secret… yes, your law firm can be on the first page of
Google when someone searches in your region for your area of practice.
This is talking about the natural top ten rankings, not pay-per-click
sponsored advertisements.
The process of getting to the first page of Google involves a professional law firm website
and building quality links to that website. Even though you may be in a
popular city with a popular practice area, not all of your competitors
are taking advantage of natural search engine optimization.
Take Advantage of Search Engine Marketing
Seniority plays a roll in online marketing. The sooner you begin
search engine optimization, the sooner your website will begin looking
credible to Google. Credibility is based on the quality of your
website, links to your website, and something that no one can speed up:
the age of your website.
By claiming your page one position now, you can become a present force in Google in the future.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
How Many Clicks to a New Case
Search engine optimization is important, but getting your website
ranked on the first page of Google for the right keyphrase(s) is the
most important part. So, how many clicks does it take to get a new case
through your law firm’s website? The answer is, just one qualified
click.
Of course that doesn’t mean each visitor will immediately become a
new client, but a strong part of converting web visitors to new cases
is appearing on the first page due to the right keyphrases. You can
select keyphrases using two different methods.
Casting a Wide Net
If your practice area is considered to be a niche area of the law or
you are in a less populated area, you may want to cast your net wide by
using general keyphrases and omitting the word “lawyer.” For example, a
divorce attorney in Omaha should focus on the term “Omaha divorce.” The
term gets 1,391 searches a month on Google, according to Adwords,
whereas “Omaha divorce lawyer” only receives a quarter of that number.
Focusing on a Narrow Target
If you live in a larger city, a general keyphrase may bombard your
office with unnecessary phone calls. For example, the keyphrase “New
York divorce” gets 35,096 monthly searches on Google, according to
Adwords. It would be best to narrow the keyphrase to “New York divorce
lawyer” or “New York custody lawyer.” By narrowing down the terms, you
are more likely to attract an audience in need of your services rather
than an audience looking for free information.
That is why it is important to always begin your search engine
optimization project with a full analysis to determine the right
keyphrases.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Autoplay Videos May Turn Off Visitors
Since the technology became available to make videos quickly play on
the internet, many companies have been including them on their website.
The presence of a video on your website will neither help nor hurt your
search engine ranking, (provided it does not replace textual content)
but it may help with conversion.
However, when someone goes to a website and a video involuntarily
plays, many web surfers get annoyed. What if the user is at work? In a
public area? In church? (OK, the last one we made up, but you get the
point.) Audio should never autoplay.
You probably will not irritate anyone by making them hit play, but
it is likely someone will get turned off by your video automatically
playing.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Insurance Web Design with Google in Mind
The eyes of Google are color blind. They don’t know or care if your
website’s colors match, images look professional, or if you throw some
yellow, pink and orange icons around. What they do care about is the
magic of clean code within your insurance website.
What exactly is clean code? The existence of your insurance website involves HTML code. Page titles, tags, headers, dividers, spacing, and style sheets all come together to make your insurance marketing
and website shine online. However, if your website’s code is not clean
and professionally formatted, that tells Google your website is of
lower quality than your competitors’.
That’s why it is best to work with a professional insurance marketing
company that knows what Google and your visitors want to see. Having
professional code, search engine friendly website addresses for your
subpages, and detailed attention to the minor elements of your insurance website will play a major role in your search engine success.
Remember, even though Google is color blind, your visitors are not.
Next week we will talk about what your visitors want to see and how you
can increase conversion, thus turning more visitors into new policies.
To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.
Old News Causing Reputation Problems for a New Project
When something happens and it gets in the news, or online, it has
happened forever. You can not delete something from the internet. Often
times, when someone has moved passed a prior reputation management problem and moved on to bigger and better projects, some old news comes back to haunt them.
New projects and businesses are also an opportunity to sweep the old
news under the rug. By getting involved in a new project, your reputation management dilemma can now be offset by new positive press surrounding your new project.
This is especially helpful with online reputation management since the new content will quickly grab a page one presence.
To learn more about online reputation management or reputation management, visit EBadPress.com or call 1.800.998.6005.
Knowing the Right Keyphrases for Search Engine Optimization
Many times we get new clients who are already ranked on the first
page of Google and other search engines, but are not getting new
business. Why is that? It’s because the search engine marketing company prior to our company did not research the keyphrases.
Being on the first page for popular keyphrases is much more
important than being on the first page for basic keyphrases . Oh yes,
people need to be searching for those terms in order for them to work.
Doing keyphrase research and looking at the search count for various
keyphrases should be the very first thing your search engine
optimization company does, prior to changing anything on your website.
To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.
Law Firm Websites Designed for Google
It is true, the eyes of Google are color blind. They don’t know or
care if your colors match, images look professional, or if you throw
some yellow, pink and orange icons around. What they do care about is
the magic of clean code.
What exactly is clean code? The existence of your law firm’s website
involves HTML code. Page titles, tags, headers, dividers, spacing, and
style sheets all come together to make your law firm shine online.
However, if your website’s code is not clean and professionally
formatted, that tells Google your website is of lower quality than your
competitors’.
That’s why it is best to work with a professional law firm marketing
company that knows what Google and your visitors want to see. Having a
professional code, search engine friendly website addresses for your
subpages, and detailed attention to the minor elements of your law
firm’s website will play a major role in your search engine success.
Remember, even though Google is color blind, your visitors are not.
Next week we will talk about what your visitors want to see and how you
can increase conversion, thus turning more visitors into more cases.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Law Firm Marketing on Autopilot
Perhaps the most intimidating factor of marketing your law firm’s
website is the belief that you don’t have the time to do it. If you are
like most attorneys, this is true; you really do not have the time to
market your website.
Some legal marketing
companies offer website templates which you log into and build. Then,
you have to build links to your website and perhaps manage a blog. Save
yourself time and headaches by working with a company that will put
your law firm marketing on autopilot.
If you are going to embark on a journey through law firm marketing quotes, then here are some questions to ask your prospective legal marketing company:
1) Website – If the company is going to build your
website, always ask for examples. Have them show you fully functional
websites that have been custom built. Cookie cutter websites and template designs do not convert traffic to new cases. To convert your web traffic into new cases, you must have a quality law firm website with web 2.0 standards and marketing/branding techniques built-in.
2) Search Engine Optimization – Ask your prospective legal marketing
company for websites they have optimized. You should ask specifically
for examples of small sole practitioner firms. Larger law firms may pay
the company to do additional search engine marketing that is not
included in the plan they are proposing for you. If a company can get
sole practicing attorneys on the first page with a modest budget, then
they can get any law firm ranked on the first page.
3) Content – Getting ranked on the first page of
Google and other search engines involves link building. The best way to
do that is by writing and distributing press releases, articles, blog
entries, and social networks. Your law firm marketing company should handle all of this and only require you to review written content.
By working with a legal marketing company such as SEOLawFirm.com,
your law firm’s search marketing success can be put on autopilot and
become an asset to your firm rather than a time liability.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Company Snapshot
Adviatech Corp.
Year Founded: 2004
Employees: 12
9280 Bay Plaza Blvd
Suite 706, Tampa, FL 33619
P. 1.800.728.5306
http://www.adviatech.com
