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Executive Profiles
William Gaultier
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Products and Services
Interactive Advertising
e-Storm International, headquartered in San Francisco, with offices in Asia and Europe is a strategy-driven online marketing & advertising services firm whose close relationships with clients are built on generating ROI results.
With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations.
It's in-depth research and seasoned experience, all tied together with beyond-the-norm ROI and performance.
Word of Mouth/Social Media Marketing
Community/Social Media Audit & Research
There are prospects everywhere with a natural inclination to buy your
products and services, and they are talking, a lot. With our initial Social
Media Audit, or Community Strategy, we help you find them in community sites,
forums, blogs, and social networks, and through mobile media like mobile phones,
PSP, smartphones. How? We use any of the powerful social media metrics tools to
unearth opportunities. Oh yea, we are tool agnostic and will choose the right
tool for the job - not who lavishes us with free lunches. Among others, we might
recommend Buzz Logic, Buzz Metrics, Radian6 or Kavaa.
Our community/social media audit and research provides more relevant feedback
on your audiences, and we mean the ones that are spreading positive and negative
word of mouth. And unlike traditional market research, you get honest judgments
about your products, services, promotions and brand - opinions that create
enhanced messaging and more paying customers.
Social Media Marketing Means Instant Marketing
Social Media Marketing is a central component of successful word of mouth
campaigns. Through our initial audit, we help you locate major influencers, and
then distribute your message through them. If we can't influence the
influencers, we might develop microsites, corporate and individual blogs, online
videos, games, podcasts, Vcast, text messaging, and mobile media to get your
message out, and also help you understand how to have a real two way
communication with your audiences.
Almost instantly, people are sharing your videos and games, discussing the
benefits of your products and services. Over time, as the media gets passed on,
you strengthen the bond with prospective and current customers while generating
increased brand awareness and sales.
Search Engine Marketing
Paid SEM and Pay Per Click: More Accurate Optimization
Without question, SEM is not a commodity service. Because of our deep
experience, we know which keywords to acquire, at which price, on which outlets.
You increase the number of qualified clicks and decrease the amount of "casual"
clicks. In turn, you improve the accuracy of your optimization data, which
further maximizes your interactive marketing dollars.
Search Engine Optimization & Hyperlinking Campaigns
Targeted traffic begins by dissecting visitor behavior - something we do by
combining intensive web analytics with a 360-degree view of your customers and
prospects. Then, after comparing your results with those of your competitors, we
make recommendations: alter some copy, try different keywords, employ an
internal and external linking strategy, and much more.
Whatever we suggest, you're sure to get a customized SEO strategy - one that
boosts relevant traffic, maximize returns while lowering your interactive
marketing costs.
Market Research
Target Audience Analysis: What Motivates is What Sells
At the root, high response rates are synonymous with a full understanding of
what motivates your customers. Through panel surveys and focus groups, we'll
discover the qualities that appeal to your target audiences. And by analyzing
market trends and industry news, we can help you construct campaigns that align
with market demands.
Now you'll be able to develop messaging that truly meets prospect
requirements. You'll use media that's both appropriate and cost-effective. Most
importantly, you'll target outlets that offer the highest profit potential.
Competitive Analysis: Learn From the Outside
There are prospects everywhere with a natural inclination to buy your
products and services. We find them in community sites, forums, blogs, and
social networks, and through mobile media like wi-fi, mobile phones, and
PSP.
The best method for battling your competition is to examine- and then learn
from - their business strategies. Let us do the research by analyzing your
competitors' messaging, marketing practices, and pricing structure. The result
is more than facts and figures. You'll understand how to increase market share
without incurring additional marketing costs.
Competitive Access to People and Their Opinions
You also benefit from our access to people and their opinions - 4 million
consumers, plus a panel of 400,000 alumni from leading business schools
including Wharton, U.C Berkeley, Stanford, and San Jose State. Even more,
because of our international reach, we can locate appropriate audiences in
Canada, Europe, and Asia.
Analytics
Web Analytics: How Behavior Affects Revenue
We measure beyond clicks - we measure user behavior. Indeed, your success
isn't solely based on employing a particular combination of media vehicles. To
increase revenue, you need to understand visitor behavior. This way, you can
entice prospects to click, buy, and come back again. How can we help? We have
partnerships with Omniture, WebTrends, ClickTracks, Google Analytics, and many
others and can help you either implement these tools or maximize your current
use of them.
Paththrough Analysis: Adjusting Your Strategy
Paththrough Analysis means tracking everything that users do at your site.
How they arrived, what pages they viewed, for how long, and so on. By better
understanding user interest and behavior, you can make the right adjustments to
your strategy.
And by identifying key patterns of behavior, you'll have practical strategies
for increasing leads and transactions. Which enhances your ability to convert
visitors into customers.
Multi-Channel Analytics: Taking a 360-Degree View
We employ a 360-degree view of prospect behavior, which considers the success
rate of all of your online and offline communications: search engine listings,
1-800 numbers, direct mail, advertising, public relations, and cost-per click
campaigns. With a detailed 360-degree view, you can determine the return on each
outlet and invest accordingly in the most profitable media choices. We have
partnerships with MediaBank, Connexion.A and others.
Company Snapshot
e-storm international
Year Founded: 1998
Employees: 22
530 Bush Street
Suite 600, San Francisco, CA 94108
P. 415 - 352 - 1200
www.e-storm.com
