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Kimberly Carrillo
Director of Web MarketingManager Registration
Products and Services
Pay Per Click
Place targeted ads that match your content on a page-by-page basis. Then earn money when users click on your ads. Reach people actively seeking information on your products and services. Start getting customers in minutes and pay only for actual clicks.
Keyword Optimization
One of the keys to successful pay-per-click marketing begins with the keywords you use. Starting with our Keyword Market Research, SEO Mechanics will work with you to identify the right keywords which resonate with your target markets. Not only is this a matter of choosing the right keywords, but it is critical that you understand market segmentation and appropriately target the keywords. There is a fine balance to be established between developing a PPC campaign that is too broad and too narrowly focused:
Too broad: You pay for lots of clicks with very little conversion of visitors to customers little or no ROI
Too narrow: You miss potential customers and convertible visitors. You won't pay much, but you'll risk being dropped i.e. Google AdWords).
Ad Copywriting
One of the keys to higher ranking in search engines is your content. LeadMarket will help you tailor your message using words and phrases that maximize your ad exposure to your targeted customers.
Search Engine Optimization (SEO)
Improve the ranking of your Web site and obtain targeted, high-quality leads that are more likely to become customers.
PPC ROI Analysis
Knowing how your pay-per-click campaign is performing is crucial not only to its success but to your entire marketing strategy. We will provide a comprehensive look at the success rate of your campaign, allowing you to make informed decisions about changes that may be required. Over time, we'll determine your conversion rate - visitor/lead/customer - of your program and make the appropriate modifications to maintain or increase the conversion rate. We can also compare your lead generation and click-through data to modify natural/free search engine positioning submissions to increase your overall search engine optimization efforts.
Furthermore, the data gathered on the pay-per-click campaign can be used to improve the success of traditional marketing programs to make sure they resonate with potential customers (i.e. mail campaigns, advertising, in-store displays, etc.
Web Site Analysis
Measure the behavior of the visitors to your Web site. Which pages result in a purchase of your product or service. Which campaigns ultimately result in a sale.
Monthly SEO Report
Gather, manipulate and report the make-or-break data that's crucial to your site's success. You can eliminate costly errors that might otherwise go undiscovered. You can focus your offerings. And you can target new customers with a laser-like certainty.
Personalized Domain
Set up your own personalized domain name that will drive your company's name recognition.
E-mail Accounts
Receive email accounts with your company's personalized domain name. Every time you send email, you are promoting your company for free.
Landing Pages and Lead Capture
Landing pages can be tailored to contain your value proposition, additional information and links pertaining to the search engine ad they originated from and various ways that a visitor can contact your company (lead capture). A pay-per-click interaction should be so powerful that the visitor and that page are the only two things that matter at the moment of the click.
Company Snapshot
LeadMarket, Inc.
450 Mission Street
Second Floor, San Francisco, CA 94105
P. 800-898-8952
http://www.leadmarket.com
