What it does: Designs ad campaigns, sales promotions and event programs targeting Hispanic consumers for companies such as Anheuser-Busch, Dr Pepper Snapple Group, Diageo, J.M. Smucker Company and U.S. Cellular. In addition, Mercury Mambo has a field force of over 250 bilingual brand ambassadors across the country dedicated to delivering brand experiences that motivate Hispanic consumers to take action. Why it's growing American businesses are recognizing the economic impact that Hispanic consumers can have on their business. As the fastest-growing minority in the country, creating a connection with these consumers is just good business. "Mercury" is for the Roman god of commerce. "Mambo" hints at the company's Latin flavor.