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Marc Cerceo

Chief Operating Officer

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Smooth Fitness
Industry: Sporting Goods Stores

Smooth Fitness is the number one online retailer of home fitness equipment and the 255th largest e-commerce site in the United States as ranked by Internet Retailer. The Company currently markets the Smooth line of treadmills, elliptical trainers and exercise bikes to consumers over the Internet on its web site, www.smoothfitness.com. The Smooth line of products has consistently been seen as one of the most cost-effective equipment lines available. The Smooth brand of fitness equipment is sold directly from the manufacturer and only on the Internet. The customer gets the convenience of shopping online combined with factory direct savings of 40% - 45%. The fitness equipment is shipped from the Company’s warehouses on the East Coast, Midwest and West Coast.

Industry-leading warranties, next-business-day shipping, extended service support and factory-direct pricing are just a few of the ways Smoot puts customers first.

Smooth Fitness is not a retail company that also sells treadmills, ellipticals and exercise bikes online as a side business. The Internet is its primary sales medium (over 90% of sales). They are geared towards the sale, service and fulfillment of web customers. Customers are assured of satisfaction through a 30-day money-back guarantee. All treadmills, exercise bikes and elliptical trainers are backed with 1-year in-house repair warranty. Should a customer's equipment require service, Smooth is connected to an extensive nationwide network of certified technicians. In addition, customers can call or e-mail inquiries to a professional service group.

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