Key People 97520

Key Manager

Mrs. Samantha Bedford, Other

<p> Samantha Bedford was a driving force behind SearchAdNetwork’s launch in 2003. She now plays an active role in keeping the company’s technology and services on the leading edge. Bedford maintains client satisfaction by working with developers to design and test client-driven system modifications—analyzing competitive offerings to recommend system enhancements and maintaining an open line of communication with clients. Recently, Bedford spearheaded efforts to integrate a web analytics offering into Location3 Media’s services; she took responsibility of system implementation and now heads up the analytics department. Utilizing her fine-tuned leadership skills and natural aptitude for organization, Bedford also maintains the highest quality of campaign performance by overseeing the campaign management department. </p> <p> Prior to joining Location3 Media, Inc. in 2002, Bedford worked with high-profile retail brands such as Shoprite, Checkers and OK, focusing on traditional offline marketing. Following a stint at Hunt Lascaris - Tequila Cape where she was the account manager for the Tiger Brands Group, Bedford went to work for ForwardSLASH, Inc. While performing as a senior media marketer, she worked with a diverse range of interactive publishers and clients, and brings to Location3 Media a wealth of knowledge on the interactive media front. </p> <p> Bedford is a certified Ambassador for Yahoo!, a recognized Google AdWords Professional and a member of the Web Analytics Standards Council with the Web Analytics Association. She graduated from the AAA School of Advertising in Cape Town, South Africa with a bachelor of arts degree in marketing communications and a bachelor of arts degree in media management. </p> <p> Bedford is a born explorer and enjoys experiencing new places and cultures. Her travels have taken her to England, South Africa and most recently to the United States. Bedford’s other hobbies include photography, painting, sketching and reading. </p>