eBizAutos Becomes Authorized Reseller of Google AdWords™

Designation enables eBizAutos to deliver comprehensive SEM program to auto dealer clients

Las Vegas, NV  – (March 31, 2008) eBizAutos, an innovator in online marketing technology and services for auto dealerships, announced today that it has become a Google AdWords™ Authorized Reseller.  Expanding their search engine marketing (SEM) program to incorporate the Google AdWords offering enables eBizAutos to deliver the strongest search engine marketing strategy for their auto dealer clients while maximizing their marketing dollars.

With nearly three quarters of car buyers using search as part of the research process[1], and nearly 72 percent of buyers relying on search to determine which dealership they’ll visit2, Google AdWords is an important part of an auto dealership’s marketing strategy.  Google AdWords reach approximately 80% of all U.S. Internet users each month and can provide automotive advertisers instant access to in-market car shoppers. As an AdWords reseller, eBizAutos can provide dealerships with unprecedented knowledge into paid and organic search engine campaigns on Google, resulting in more traffic for their website and landing pages.

eBizAutos’ Managed SEM service includes comprehensive management of paid search advertising campaigns, such as Google AdWords, and organic search engine optimization. Experienced SEM strategists create a custom SEM program for each dealer client designed to fit the client’s specific marketing goals and budget.  Campaigns are monitored, measured and tested to consistently deliver optimum results. Detailed reports convey objective, powerful knowledge allowing dealer clients to focus on improving their ROI.

All eBizAutos Account Managers and Sales Representatives are certified on Google AdWords.  This status is granted after completing the Google AdWords Authorized Reseller training course and passing the certification exam which signifies mastery in understanding and explaining online advertising opportunities and the value of AdWords.

“A volatile sales climate requires that dealerships spend their marketing dollars wisely,” said eBizAutos co-founder and VP of Marketing, Sarah Mooneyhan.  “Our Managed SEM service, which includes Google AdWords, is one of the most cost effective ways to accurately target online shoppers.  The knowledge and experience we have gained by becoming a Google AdWords Authorized Reseller ensures our clients will obtain optimum results from their advertising dollars”

eBizAutos’ Managed SEM service complements the eBizAutos 4.0 online marketing system and delivers a fully automated marketing optimization service for automotive dealers.  Dealers using eBizAutos products and services are able to establish one process for all internet marketing that, through automation, measurement and testing, delivers consistent returns on their investment.

For additional information on the eBizAutos Search Engine Marketing (SEM) service, contact Sarah Mooneyhan at 800-987-3249 or visit www.ebizautos.com. 

[1] The Automotive Buying Process, Google and Compete, Oct. 2007.

[2] 2007 Dealer eBusiness Performance Study. Yahoo! And The Cobalt Group

 About eBizAutos

eBizAutos is an innovator in online marketing technology and services for dealerships, with a proven history of “firsts” and a notable record of results. eBizAutos 4.0 is the only solution available to dealers that enables them to fully manage their website inventory, data collection, window stickers, vehicle video presentations, performance metrics, online classifieds listings, auctions, search engine marketing and internet leads from a single, easy-to-use application. Through eBizAutos, dealers can post their inventory on more than 200 top automotive lead generation sites, including eBay Motors (www.ebaymotors.com), a part of eBay Inc., the Internet’s largest marketplace for buying and selling all things automotive. Dealerships using eBizAutos' innovative products, services and best practices experience an immediate and sustained boost in monthly page views, leads and sales. The company is headquartered in Las Vegas, NV.