Simon Sinek is leading a movement to inspire people to do the things that inspire them. He writes,
consults and speaks all over the world about the power of Why - the purpose, cause or belief
that drives every one of us. If everyone knew Why they did what they did, if everyone only did
the things that inspired them - what an amazing place the world would be.

A trained ethnographer, Simon has a life long curiosity for why people and organizations do
the things they do. Studying the leaders and companies that make the greatest impact in the
world and achieve a more lasting success than others, he discovered the formula that explains
how they do it. The amazingly simple idea, The Golden Circle, is grounded in the biology of
human decision-making and is changing how leaders and companies think and act.

Simon’s unconventional and innovative views on business and leadership have attracted
international attention and have earned him invitations to meet with an astounding
array leaders and organizations, including: Microsoft, Members of Congress, GE
Silicones, AOL, New York City Ballet, the Director of HIV/AIDS Policy for the US
Department of Health and Human Services, 1-800-GOT-JUNK? (one of America’s
fastest growing franchises). Simon also had the honor of presenting his philosophy to
the Ambassadors of Bahrain and Iraq and at the Pentagon to Chief of Staff and
Secretary of the US Air Force.

Simon shares his optimism with all who will listen. He speaks at conventions and
corporate gatherings around the globe including events organized by Forbes Magazine,
American Express and PSFK, a leading trending spotting organization. He also writes
and comments regularly for local and national press, including The New York Times, Wall
Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine,
NPR and BusinessWeek. He is a regular contributer to The HuffingtonPost and
BrandWeek and makes regular guest appearances on MSNBC’s Your Business, among
others.

Simon serves on the board of advisors for First 30 Days and sweetriot. Active in the not-for profit
world, Simon works with Count Me In, an organization committed to helping one million
women-owned businesses reach a million dollars in revenues and serves on the Board of
Directors for Danspace Project, an organization that fends for the curious and creative people
who are advancing art and dance in our day.

Simon teaches graduate level strategic communications at Columbia University.

He is currently writing The Power of Why: Because What You Do Doesn’t Matter, to be
published by Penguin Books in 2009.