Directing operations of marketing, manufacturing, sales, and product management. Working to ensure Cherry Optical leads our industry in providing the latest in eyeglass products and lens designs with a focus on outstanding Customer Service.

Cherry Optical is a manufacturer of prescription eyeglass products with distribution through Independent Eye Care professionals. Cherry Optical is best known by industry processionals as a leader in promotion of the latest product designs, materials, technologies, and marketing concepts for its customers.  Cherry Optical also provides an unmatched dedication to education of Eye Care Professionals through an annual "What's New University" held at Lambeau Field.  This successful event has grown into the nation’s largest signal day Optical event.

Digital processing of prescription lenses - providing the High Definition effect. Indexing matching Anti-Reflection coatings, Fog-Free TDZ coatings, Trivex, and Deluxe Index lens materials. Online Rx ordering from Eye Care Professionals direct to production line.