William advises clients on market research and interactive marketing initiatives in North America, Europe, and Asia. He has 19 years experience as a consultant and corporate executive, with in-depth knowledge of interactive marketing in the business-to-business, business-to-consumer, and international sectors.

Before starting e-Storm, William created an interactive marketing practice for The Hoffman Agency, a global communications firm with offices throughout the U.S, Europe, and Asia. He developed and implemented awareness-building programs for companies such as NetGear, think3, and National Semiconductor, and played an active role in Hoffman's expansion into the Asia-Pacific region.

William's background also includes experience at White+Company, a division of BBDO, where he used his Internet expertise to promote new avenues for business ventures and product launches. Clients included Victoria's Secret, IKON Office Solutions, Access Health, Aurigin (formerly SmartPatents), and The Limited. He also led regional public relations, marketing, and internal communication activities for Thomson Multimedia (RCA/GE Consumer Electronics' parent company) in the Asia Pacific region, directing the successful introductions of Thomson brands and products in nine countries throughout the region.

As a marketing executive at The Northern Trust Company in Chicago, William developed and implemented programs for the Coca-Cola Company, Allstate, The Ford Foundation, and the MacArthur Foundation.

William was born in Paris, France, and graduated from the University of Illinois at Chicago with a B.S in Marketing. He is fluent in French, English, and Spanish, and has a working knowledge of Mandarin Chinese.Other significant credentials include:

William has keynoted, moderated or spoke at:
•    Keynote - Yahoo! Internal Social Media & Search Conference, Santa Monica, CA
•    Moderator - Social Media Buyer’s Guide Panel – Web 2.0 Expo, San Francisco
•    Panelist - SolarPower International 2008 - San Diego, CA
•    Moderator - SoftTech - Software/Technology Industry Group - San Rafael, CA
•    Panelist - Franco-American Chamber of Commerce - San Francisco, CA
•    Moderator - L'Association des Professionels de l'Internet - Paris, France
•    Moderator - EDF-GDF Annual Marketer's Conference, Paris, France
•    Moderator - The American University in Paris
•    Moderator - Northern Trust Company - Chicago, IL

Featured in:
•    Wall Street Journal
•    BusinessWeek
•    Reuters.com
•    Inc
•    Fast Company
•    Microsoft Small Business Center
•    MSN
•    Entrepreneur Magazine
•    South China Morning Post
•    BankRate
•    VentureReporter
•    Ottawa Business Journal
•    DallasNews.com
•    San Francisco Business Times
•    Marin Independent Journal

Featured participant:
•    Judge for the Web Marketing Association
•    Council member of the Gerson Lehrman Group Worldwide Media Council
•    Advisory board member for Travelpod.com, a TripAdvisor Company
•    Advisory board member of ChoiceBot.com
•    Advisory board member of Tango Marketing